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We investigate the relationship between the rumours on Twitter regarding banks and deposits growth. The sentiment expressed in tweets is analysed and employed for the nowcasting of retail deposits. We show that a Twitter-based indicator of sentiment improves the predictions of a standard...
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The evolution of social media has changed the landscape of online commerce for both organizations as well as customers. Introduction of social commerce websites has bought shift in consumers׳ buying decision, i.e. from individual to social shopping. This study aims to identify factors that...
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