Claussen, Jörg; Engelstätter, Benjamin; Ward, Michael R. - 2014
causal effects is challenging. We identify causal WOM effects in the empirical setting of game adoption in a social network … for gamers by exploiting differences in individuals’ networks. Friends of friends do not directly influence a focal user … receiver side. We find that users with the most influence on others tend to be better gamers, have larger social networks, but …