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Payment willingness for VIP subscription in social networking sites
Li, Guofeng; Liu, Honglei; Li, Guoxin - In: Journal of business research : JBR 67 (2014) 10, pp. 2179-2184
Persistent link: https://www.econbiz.de/10010400093
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Effects of social capital and community support on online community members' intention to create user-generated content
Li, Guoxin; Yang, Xue; Huang, Songshan - In: Journal of electronic commerce research : JECR 15 (2014) 3, pp. 190-199
Persistent link: https://www.econbiz.de/10010424798
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Effect of short video ads on sales through social media : the role of advertisement content generators
Ge, Jiaoju; Sui, Yuepeng; Zhou, Xiaofeng; Li, Guoxin - In: International journal of advertising : the review of … 40 (2021) 6, pp. 870-896
Persistent link: https://www.econbiz.de/10012623904
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Perceived online community support, member relations, and commitment : differences between posters and lurkers
Yang, Xue; Li, Guoxin; Huang, Songshan - In: Information & management : the internat. journal of … 54 (2017) 2, pp. 154-165
Persistent link: https://www.econbiz.de/10011650534
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Exploring destination advocacy behavior in a virtual travel community
Lever, Michael W.; Elliot, Statia; Joppe, Marion - In: Journal of travel and tourism marketing 38 (2021) 5, pp. 431-443
Persistent link: https://www.econbiz.de/10012607332
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A cross-national comparison of intragenerational variability in social media sharing
Mulvey, Michael S.; Lever, Michael W.; Elliot, Statia - In: Journal of travel research : a quarterly publication of … 59 (2020) 7, pp. 1204-1220
Persistent link: https://www.econbiz.de/10012268362