//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Optimising the internal value...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social web
Consumer behaviour
13
Konsumentenverhalten
13
Marketing
5
Beziehungsmarketing
4
Relationship marketing
4
USA
4
United States
4
Decision
3
Entscheidung
3
Lieferantenmanagement
3
Supplier relationship management
3
internal marketing
3
Advertising effects
2
Betriebliche Wertschöpfung
2
Brand image
2
Cluster analysis
2
Clusteranalyse
2
Coronavirus
2
Culture
2
Customer satisfaction
2
Distribution channel
2
Einzelhandel
2
Holiday behaviour
2
Kundenzufriedenheit
2
Macau
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Personality psychology
2
Persönlichkeitspsychologie
2
Retail trade
2
Risikoaversion
2
Risk aversion
2
Social Web
2
Theorie
2
Theory
2
Urlaubsverhalten
2
Value creation
2
Vertriebsweg
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Spence, Mark T.
2
Agarwal, James
1
Das, Gopal
1
Pihlaja, Jaakko
1
Saarijärvi, Hannu
1
Yrjölä, Mika
1
Published in...
All
Journal of marketing theory and practice
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
From electronic WOM to social eWOM : bridging the trust deficit
Pihlaja, Jaakko
;
Saarijärvi, Hannu
;
Spence, Mark T.
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
4
,
pp. 340-356
Persistent link: https://www.econbiz.de/10011771032
Saved in:
2
Online group buying behavior : a study of experiential versus material purchases
Agarwal, James
;
Das, Gopal
;
Spence, Mark T.
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1946-1963
Persistent link: https://www.econbiz.de/10013465131
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->