Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Print advertising: White space
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social web
Consumer behaviour
15
Konsumentenverhalten
15
Advertising
7
Markenartikel
7
Werbung
7
Brand management
6
Markenführung
6
Advertising effects
5
Brand
5
Werbewirkung
5
Print advertising
4
Printwerbung
4
Social Web
3
Social psychology
3
Sozialpsychologie
3
USA
3
United States
3
Brand image
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Social group
2
Soziale Gruppe
2
Theorie
2
Theory
2
Advertising execution
1
American Dream
1
Analysis of variance
1
Beziehungsmarketing
1
Branding
1
Burning money
1
Cause-Related Marketing
1
Cause-related marketing
1
Co-creation
1
Collaborative consumption/production
1
Community
1
Compulsive buying
1
Conjoint analysis
1
Conjoint-Analyse
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Reprint
1
Language
All
English
3
Author
All
O'Guinn, Thomas C.
3
Muniz, Albert M.
1
Muñiz, Albert M.
1
Schmitt, Bernd
1
Sorescu, Alina
1
Steenkamp, Jan-Benedict E. M.
1
Swaminathan, Vanitha
1
more ...
less ...
Published in...
All
Journal of marketing
1
Marketing communication : new approaches, technologies, and styles
1
The evolution of brands : from signals of quality to storehouses of trust
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand community
Muniz, Albert M.
;
O'Guinn, Thomas C.
-
2009
Persistent link: https://www.econbiz.de/10003784669
Saved in:
2
Marketing communications in a world of consumption and brand communities
Muñiz, Albert M.
;
O'Guinn, Thomas C.
- In:
Marketing communication : new approaches, technologies, …
,
(pp. 63-85)
.
2005
Persistent link: https://www.econbiz.de/10003247642
Saved in:
3
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
