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Word of mouth and interpersonal communication : a review and directions for future research

Berger, Jonah - In: Journal of consumer psychology : JCP : the official … 24 (2014) 4, pp. 586-607

Persistent link: https://www.econbiz.de/10010410173

Invited comment on "opinion leadership and social contagion in new product diffusion"

Godes, David - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 224-229

Persistent link: https://www.econbiz.de/10009006854

Opinion leadership and social contagion in new product diffusion

Iyengar, Radha; Van Den Bulte, Christophe; Valente, … - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 195-212

Persistent link: https://www.econbiz.de/10009006876

Network stability and social contagion on the mobile internet

Ghose, Anindya; Han, Sang Pil; Iyengar, Radha - 2011

Persistent link: https://www.econbiz.de/10009504186

Social contagion in new product trial and repeat

Iyengar, Radha; Van Den Bulte, Christophe; Lee, Jae Young - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 408-429

Persistent link: https://www.econbiz.de/10011291342

Do Friends Influence Purchases in a Social Network?

Iyengar, Raghuram; Han, Sangman; Gupta, Sunil - 2012

Social networks, such as Facebook and Myspace have witnessed a rapid growth in their membership. Some of these businesses have tried an advertising-based model with very limited success. However, these businesses have not fully explored the power of their members to influence each other’s...

Persistent link: https://www.econbiz.de/10014046628