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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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The power of brand selfies
Hartmann, Jochen
;
Heitmann, Mark
;
Schamp, Christina
; …
- In:
Journal of marketing research
58
(
2021
)
6
,
pp. 1159-1177
Persistent link: https://www.econbiz.de/10012794322
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Matching the future capabilities of an artificial intelligence-based software for social media marketing with potential users' expectations
Capatina, Alexandru
;
Kachour, Maher
;
Lichy, Jessica
; …
- In:
Technological forecasting & social change : an …
151
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012229722
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3
Identification of travel styles by learning from consumer-generated images in online travel communities
Brusch, Ines
- In:
Information & management : the internat. journal of …
59
(
2022
)
6
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013363427
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4
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
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5
Frontiers: smoke and mirrors : impact of e-cigarette taxes on underage social media posting
Anand, Piyush
;
Kadiyali, Vrinda
- In:
Marketing science
43
(
2024
)
3
,
pp. 479-487
Persistent link: https://www.econbiz.de/10014529238
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