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Exploring the mediating role of utilitarian value and hedonic value in the formation of oppositional loyalty in online communities
Ma, Xiangyang; Chen, Han; Lang, Xiaoping; Li, Tieshan - In: International journal of consumer studies 47 (2023) 4, pp. 1500-1515
Persistent link: https://www.econbiz.de/10014326026
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Utilitarian and hedonic values of eWOM media and online booking decisions for tourist destinations in India
Tariyal, Amit; Bisht, Swati; Rana, Vinay; Roy, Santanu; … - In: Journal of open innovation : technology, market, and … 8 (2022) 3, pp. 1-17
In this contemporary world, electronic word of mouth (eWOM) platforms (or media) have become a prerequisite information source for online surfers, especially when planning excursions. However, tourists refer to the reviews of these platforms based on utilitarian and hedonic aspects. The...
Persistent link: https://www.econbiz.de/10013368917
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Find me here : share store information through check-in
Yin, Chin-Ching; Tang, Yun-Chia; Hsieh, Yi-Ching; Chiu, … - In: Journal of research in interactive marketing : … 16 (2022) 2, pp. 259-276
Persistent link: https://www.econbiz.de/10013277418
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Spot-on creativity : creativity biases and their differential effects on consumer responses in (non-)real-time marketing
Mazerant, Komala; Willemsen, Lotte M.; Neijens, Peter C.; … - In: Journal of interactive marketing : a quarterly … 53 (2021), pp. 15-31
Persistent link: https://www.econbiz.de/10012502841
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Attitude towards online shopping during pandemics : do gender, social factors and platform quality matter?
Mallah Boustani, Nada; Sayegh, May Merhej; Boustany, Zaher - In: Journal of risk and financial management : JRFM 15 (2022) 10, pp. 1-18
side of online shopping and their influence on client purchasing attitude in addition to the quality of the platforms that … products on different shopping platforms all have a significant correlation with the attitude towards online shopping, where …
Persistent link: https://www.econbiz.de/10013471146
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Consumer participation in virtual communities : the role of personal values and personality
Huynh Thi Xuan Mai; Olsen, Svein O. - In: Journal of marketing communications 21 (2015) 2, pp. 144-164
Persistent link: https://www.econbiz.de/10011302875
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It is not for fun : an examination of social network site usage
Xu, Chenyan; Ryan, Sherry; Prybutok, Victor; Wen, Chao - In: Information & management : the internat. journal of … 49 (2012) 5, pp. 210-217
Persistent link: https://www.econbiz.de/10009620290
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Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention : a facebook perspective
Anderson, Kelley C.; Knight, Dee K.; Pookulangara, Sanjukta - In: Journal of retailing and consumer services 21 (2014) 5, pp. 773-779
Persistent link: https://www.econbiz.de/10010407225
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Transforming homo economicus into homo ludens : a field experiment on gamification in a utilitarian peer-to-peer trading service
Hamari, Juho - In: Electronic commerce research and applications 12 (2013) 4, pp. 236-245
Persistent link: https://www.econbiz.de/10010504871
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Can we get from linking to buying? : behavioral differences in hedonic utilitarian Facebook usage
Pöyry, Essi; Parvinen, Petri; Malmivaara, Tuuli - In: Electronic commerce research and applications 12 (2013) 4, pp. 224-235
Persistent link: https://www.econbiz.de/10010504872