The purpose of this paper is to analyze the effects of co-creation of a tourist brand image projected in Twitter by using NVIVO 11. It takes the case study of the Smart Fuerteventura brand, an ecotourism association made up of a group of local firms. The brand concept is linked to the...

Eine hohe Popularität und ein hoher Markenwert sind wichtig für das reguläre Gehalt eines Fußballers sowie für seine Werbe- und Sponsorenverträge. Doch wie kann ein Fußballspieler seine Popularität und seinen Markenwert steigern? Das Ziel dieser Studie ist es zu untersuchen, ob gute...

The social media phenomenon has provided tremendous opportunities for self-promotion. From global pop star, Psy, reaching over 1.2 billion YouTube viewers (as of this writing) with his smash hit, “Gangnam Style” to recent college graduates “getting themselves out there” in the job market...

We document a causal impact of online user-generated information on real-world economic outcomes. In particular, we conduct a randomized field experiment to test whether additional content on Wikipedia pages about cities affects tourists' choices of overnight visits. Our treatment of adding...

The World Wide Web (“WWW”) is a dominant force in the lives of many. It provides access to a range of services and information from email access to shopping to social media to instant information on search engines like Google. For most persons using the WWW, this is all that there is to the...

With the increasing trend of popularity of websites and social networking sites, it is quite evident that companies need to take cautionary measures in protecting the reputations with respect to company and brands. In this process, every company should indulge in enhancing their company and...

Purpose – The purpose of the study is to explore how students as an important travel segment are involved in social media during the travel process and explore the underlying dimensions of social media use by students during the travel process.Design/methodology/approach – The quantitative...

Purpose: The study reported in this paper explores consumers’ experiences with technology-assisted social media service encounters by investigating the applicability of Mick and Fournier’s paradoxes of technology adoption to the social media as distribution channel in tourism scenario. This...