engagement with and admiration for a brand. The researchers themselves undertook a data collection and analysis through a … netnographic process. We randomly analysed a total of 100 publications from the fan pages of each sports brand and then performed … with and admiration for a brand. The results show that the publications with the highest number of likes by brand followers …

Objective - One of the important roles of a brand is to help consumers in developing their self-identity (Escalas … & Bettman, 2003). Hence, consumers may select a brand for reasons far beyond its functional benefit (McDonald & Wilson, 2011 …-expressive brands towards brand love, brand advocacy through word of mouth, and brand advocacy acceptance, in the social media context …

The aim of the study was to determine the impact of brand social media marketing on the dynamics of the company's share … value. Methods of analysis and synthesis were used to determine the features of the implementation of the brand advertising … global companies. The advantages of social media marketing activities of companies for brand promotion in the context of …