Social media has profoundly reshaped the way people obtain and exchange information. Recently, concerns have been raised on its adverse impacts on people's subjective well-being. Using a large and representative sample of Chinese individuals, we explore the effects of social media browsing and...

Objective: The authors attempted to analyze how the achievements of Revolution 4.0 enable the modification of consumers' decision-making process by means of profiling algorithms. The authors indicate their potential impact, manifested, for example, in micro-targeting, price discrimination and...

Product choice when consumers engage in social learning has significant implications on learning outcomes and on the information accumulation rate. In many practical settings, consumers can choose which product to buy, if any, among several possible alternatives. The quality of these products...

There are many situations in which a customer's proclivity to buy the product of any firm depends not only on the classical attributes oft he product such as its price and quality, but also on who else is buying the same product. We model these situations as games in which firms compete for...

As much as forty percent of social media users have been harassed online, but there is scarce causal evidence of how toxic content impacts user engagement and whether it is contagious. In a pre-registered field experiment, we recruited participants to install a browser extension, and randomly...

This Chapter discusses the emergence of online word of mouth, the process by which consumers disseminate their views about marketplace goods and services. Due to online word of mouth, consumers have an unprecedented ability to influence the brand perceptions of other consumers. Unfortunately,...

Can online social contacts replace the importance of real-life social connections in our pursuit of happiness? With the growing use of social network sites (SNSs), attention has been increasingly drawn to this topic. Our study empirically examines the effect of SNS use on happiness for different...

Online social networks, such as Facebook, amplify the occasions for social comparisons which are detrimental to well-being. The authors test the hypothesis that the use of social networking sites (SNS) increases social comparisons using Italian data from the Multipurpose Household Survey, and...

Gordon Tullock has been one of the most important founders and contributors to Public Choice. Two innovations are typical "Tullock Challenges". The first relates to method: the measurement of subjective well-being, or happiness. The second relates to digital social networks such as Facebook,...

Gordon Tullock has been one of the most important founders and contributors to Public Choice. Two innovations are typical "Tullock Challenges". The first relates to method: the measurement of subjective well-being, or happiness. The second relates to digital social networks such as Facebook,...