media. They are using different tools including influencer marketing through social networking sites (SNSs). Therefore, this … examine the number of followers, clicks, comments and likes that are generated following their influencer marketing. The …-brand engagement. In conclusion, this contribution identifies future research avenues on influencer marketing through social media …

concepts of white goods, branding and social media marketing in context. The paper also studies the theory contributed by … purpose of this study is to understand how white goods business firms use social media marketing as a tool to brand themselves …

The aim of the study was to determine the impact of brand social media marketing on the dynamics of the company's share … campaign in social media. The economics and statistics analysis were used to analyse the costs of social media marketing (SMM … capitalization level. The monographic method is used for a comprehensive and in-depth study of social media marketing, the causal …

media content marketing model that can strengthen customer relationships. …

engaged. This study empirically contributes to the existing literature on the management of marketing strategies for consumer …

ocean strategies. Essentially, the traditional marketing strategies associated with the success of well-known brands in the … their implications to marketing strategy development. In light of this, this study examines fourteen (14) fundamental ‘game … changing' trends that are poised to impact the traditional practices and perceptions associated with marketing at the …

The purpose of this study is to focus on the background research of social media marketing in different circumstances … and also to do advanced research on social media marketing. The study reveals the current status of social media marketing …

viewer interested and motivated to share? Many companies have realized the need to innovate their marketing strategies and …