//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Getting the right payoff from...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social web
Relationship marketing
1,185
Beziehungsmarketing
1,115
Customer loyalty
1,051
Kundenbindung
942
Customer satisfaction
941
Customer retention
922
Consumer behaviour
905
Konsumentenverhalten
804
Kundenzufriedenheit
715
Service quality
516
customer loyalty
493
Dienstleistungsqualität
472
customer satisfaction
182
Brand management
142
Markenführung
136
Relationship management
127
fees
119
Retail trade
114
Einzelhandel
108
Confidence
104
Customer Loyalty
104
Vertrauen
104
Brand image
103
Social Web
99
Markenimage
96
Corporate social responsibility
95
Bank
93
Customer service
91
Lieferantenmanagement
90
Supplier relationship management
90
Electronic Commerce
89
service quality
88
Trust
86
Online retailing
85
Online-Handel
84
Germany
83
E-commerce
81
Deutschland
80
Marketing
80
more ...
less ...
Online availability
All
Undetermined
56
Free
6
Type of publication
All
Article
86
Book / Working Paper
13
Type of publication (narrower categories)
All
Article in journal
68
Aufsatz in Zeitschrift
68
Aufsatz im Buch
18
Book section
18
Hochschulschrift
3
Aufsatzsammlung
2
Case study
2
Collection of articles of several authors
2
Conference paper
2
Fallstudie
2
Guidebook
2
Konferenzbeitrag
2
Ratgeber
2
Sammelwerk
2
Collection of articles written by one author
1
Sammlung
1
more ...
less ...
Language
All
English
96
German
3
Author
All
Ozuem, Wilson
5
Agnihotri, Raj
2
Aguilar-Illescas, Rocio
2
Anaya-Sánchez, Rafael
2
Bowen, Gordon
2
Confente, Ilenia
2
Daugherty, Patricia J.
2
Martínez-López, Francisco J.
2
Molinillo, Sebastián
2
Popp, Bastian
2
Simon, Carina
2
Woratschek, Herbert
2
Adam, Nawal Abdalla
1
Adeola, Ogechi
1
Aiyub, Asheefa Shaheen
1
Anber Abraheem Shlash Mohammad
1
Angelini, Antonella
1
Ansarin, Madina
1
Arora, Mehak
1
Ashkani, Mahdi
1
Attar, Razaz Waheeb
1
Ayodele, Adeola A.
1
Babakus, Emin
1
Bala, Hillol
1
Balci, Gökcay
1
Bannour, Karim-Patrick
1
Batisal, Sanjeev
1
Ben-Shaul, Michal
1
Benioff, Marc R.
1
Berezan, Orie
1
Bhandari, Ravneet Singh
1
Bi, Qingqing
1
Bian, Yijie
1
Biedermann, Anne
1
Bill, Fabian
1
Bischoff, Jared
1
Boekhout, Roland
1
Born, Matthias
1
Breitner, Michael H.
1
Brexendorf, Tim Oliver
1
more ...
less ...
Institution
All
IGI Global
1
Springer International Publishing
1
Published in...
All
Journal of retailing and consumer services
7
Computer-mediated marketing strategies : social media and online brand communities
4
How to succeed in the digital age : strategies from 17 top managers
4
Journal of business research : JBR
4
Business horizons
3
Journal of marketing analytics : JMA
3
Cogent business & management
2
International journal of internet marketing and advertising : IJIMA
2
Journal of communication management : an international journal
2
Journal of electronic commerce research : JECR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Progress in IS
2
Springer eBook Collection
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
1
Cruise business development : safety, product design and human capital
1
Decision sciences
1
Digital enterprise transformation : a business-driven approach to leveraging Innovative IT
1
Economics & finance notes
1
European journal of international management : EJIM
1
Exploring the grand challenges for next generation e-business : 8th Workshop on E-Business, WEB 2009, Phoenix, AZ, USA, December 15, 2009 ; revised selected papers
1
Galileo Computing
1
Handbook of research on integrating social media into strategic marketing
1
IEEE transactions on engineering management : EM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems and e-business management : ISeB
1
International journal of business information systems : IJBIS
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic commerce : IJEC
1
International journal of information technology and management : IJITM
1
International journal of services technology and management
1
International journal of wine business research : IJWBR
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of Indian business research
1
Journal of air transport management
1
Journal of business logistics
1
Journal of consumer marketing
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
more ...
less ...
Source
All
ECONIS (ZBW)
99
Showing
1
-
10
of
99
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer co-creation projects and social media : the case of Barilla of Italy
Martini, Antonella
;
Massa, Silvia
;
Testa, Stefania
- In:
Business horizons
57
(
2014
)
3
,
pp. 425-434
Persistent link: https://www.econbiz.de/10010359469
Saved in:
2
Co-creating social media agility to build strong customer-firm relationships
Chuang, Shu-Hui
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 202-211
Persistent link: https://www.econbiz.de/10012162518
Saved in:
3
Social media development paths in banks
Angelini, Antonella
;
Ferretti, Paola
;
Ferrante, Gabriele
; …
- In:
Journal of promotion management : JPM
23
(
2017
)
3
,
pp. 345-358
Persistent link: https://www.econbiz.de/10011729563
Saved in:
4
Investigating the role of consumers participation in social media marketing communications and consumer loyalty in the tourism industry
Kushwaha, Bijay Prasad
- In:
International journal of business information systems : …
46
(
2024
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10015061841
Saved in:
5
Everybody's job? : managing public relations in the age of social media
Kelleher, Tom
- In:
Public relations as relationship management : a …
,
(pp. 281-305)
.
2015
Persistent link: https://www.econbiz.de/10011309069
Saved in:
6
Managing social media crises with your customers : the good, the bad, and the ugly
Grégoire, Yany
;
Salle, Audrey
;
Tripp, Thomas M.
- In:
Business horizons
58
(
2015
)
2
,
pp. 173-182
Persistent link: https://www.econbiz.de/10010497515
Saved in:
7
Relationship maintenance strategies on the Facebook pages of current US Senators
Kim, June Yung
;
Park, Jung Min
;
Im, Jin Sook
- In:
Journal of communication management : an international …
19
(
2015
)
3
,
pp. 224-238
Persistent link: https://www.econbiz.de/10011448033
Saved in:
8
Are you feeling lonely? : the impact of relationship characteristics and online social network features on loneliness
Matook, Sabine
;
Cummings, Jeff
;
Bala, Hillol
- In:
Journal of management information systems : JMIS
31
(
2014/15
)
4
,
pp. 278-310
Persistent link: https://www.econbiz.de/10011385744
Saved in:
9
Trust and the online conversation : the case of online reviews
Mangold, W. Glynn
;
Babakus, Emin
;
Smith, Katherine Taken
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
Saved in:
10
Using websites to cultivate online relationships : the application of the stewardship concept in public benefit organizations
Olinski, Marian
;
Szamrowski, Piotr
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
2
,
pp. 149-176
Persistent link: https://www.econbiz.de/10013205205
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->