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Hedonic consumption in virtual reality
Ben-Ur, Joseph; Mai, Enping; Yang, Jun - In: Journal of internet commerce 14 (2015) 3, pp. 406-423
Persistent link: https://www.econbiz.de/10011432439
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A hierarchical model of virtual experience and its influences on the perceived value and loyalty of customers
Piyathasanan, Bhuminan; Mathies, Christine; Wetzels, Martin - In: International journal of electronic commerce : IJEC 19 (2014/2015) 2, pp. 126-158
Persistent link: https://www.econbiz.de/10011433898
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Experiential approach to the determinants of online word-of-mouth behavior
Yoon, Sung-joon; Han, Hee-eun - In: Journal of global scholars of marketing science : … 22 (2012) 3, pp. 218-234
Persistent link: https://www.econbiz.de/10010405822
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Branded content experience in social media settings : a consumer culture theory perspective
Muhammad Waqas; Zalfa Laili Hamzah; Noor Akma Mohd Salleh - In: The journal of brand management : an international journal 29 (2022) 2, pp. 225-240
Persistent link: https://www.econbiz.de/10013170671
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Virtual and augmented reality : advancing research in consumer marketing
Wedel, Michel; Bigné Alcañiz, J. Enrique; Zhang, Jie - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 443-465
Persistent link: https://www.econbiz.de/10012494688
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The use of Augmented Reality to enhance consumer experience : the case of Kohl's Snapchat Virtual Closet and Sephora Virtual Artist
Wanick, Vanissa; Stallwood, James; Bazaki, Eirini - In: Reinventing Fashion Retailing : Digitalising, …, (pp. 55-71). 2023
Persistent link: https://www.econbiz.de/10013542108
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Artificial intelligence is the magic wand making customer-centric a reality! : an investigation into the relationship between consumer purchase intention and consumer engagement th...
Bilal, Muhammad; Zhang, Yunfeng; Cai, Shukai; Akram, Umair - In: Journal of retailing and consumer services 77 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014462292
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Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Chinelato, Flavia Braga; Oliveira, Alessandro Silva de; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 11, pp. 2765-2784
Persistent link: https://www.econbiz.de/10014430284
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Algorithmic branding through platform assemblages : core conceptions and research directions for a new era of marketing and service management
Kozinets, Robert V. - In: Journal of service management 33 (2022) 3, pp. 437-452
Persistent link: https://www.econbiz.de/10013325615