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Advances in National Brand and Private Label Marketing : 11th International Conference, Oxford, UK, 2024

Gázquez-Abad, Juan Carlos (ed.); Occhiocupo, Nicoletta (ed.) - 2024

1. The Progression of Sustainable Private Label Marketing: A Literature Review of Past Achievements and Future Promises -- 2. National Brands and Private Labels: An Old Friendship -- 3. Emotional Value and Brand Attachment towards Private Label Brands: The Influence on Value Co-creation...

Persistent link: https://www.econbiz.de/10015056760

Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty

Filieri, Raffaele; Acikgoz, Fulya; Li, Chunyu; … - In: Psychology & marketing 40 (2023) 2, pp. 347-364

Persistent link: https://www.econbiz.de/10014290684

How to motivate digital natives to write online reviews

Smith, Katherine Taken - In: International journal of business and globalisation : IJBG 35 (2023) 4, pp. 506-517

Persistent link: https://www.econbiz.de/10015057554

The role of consumption in the identity formation of conservative women : a web analytics and netnographic exploration

Kar, Altan; Kamasak, Rifat; Yalcinkaya, Baris - In: Analytics Enabled Decision Making, (pp. 245-264). 2023

Persistent link: https://www.econbiz.de/10014302901

Social media advertising and consumer decision-making : the mediating role of consumer engagement

Dankwa, Dan Duku - In: International journal of internet marketing and … 15 (2021) 1, pp. 29-53

Persistent link: https://www.econbiz.de/10012512684

The role of social media browsing intention for behavioral outcomes of young consumers

Adi, Pramono Hari; Wihuda, Faizal; Adawiyah, Wiwiek Rabiatul - In: Market : review for marketing theory and practice 29 (2017) 1, pp. 39-57

Persistent link: https://www.econbiz.de/10011724308

The role of brand experience and E-Wom on purchase decisions

Sudirman, Hudyah Astuti; Sartika, Dewi; Anindita, Marsha; … - 2023

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Cultural and individual differences in online reviews

Messner, Wolfgang - In: Journal of international consumer marketing 32 (2020) 5, pp. 356-382

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The impact of social networking sites on luxury vehicles purchase decision process in Gulf Cooperation Council countries

Al-Abdallah, Ghaith Mustafa; Khair, Nadine; Elmarakby, Reyad - In: Journal of international consumer marketing 33 (2021) 5, pp. 559-577

Persistent link: https://www.econbiz.de/10012650585

Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda

Willi, Christine Hallier; Melewar, T. C.; Broderick, … - In: The marketing review 13 (2013) 2, pp. 103-123

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