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"Two rivers" brain map for social media marketing : reward and information value drivers of SNS consumer engagement
Zhang, Jing; Lee, Eun-Ju - In: Journal of business research : JBR 149 (2022), pp. 494-505
Persistent link: https://www.econbiz.de/10013325635
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A picture says more than a thousand words : using consumer neuroscience to study instagram users' responses to influencer advertising
Pozharliev, Rumen; Rossi, Dario; De Angelis, Matteo - In: Psychology & marketing 39 (2022) 7, pp. 1336-1349
Persistent link: https://www.econbiz.de/10013280100
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Brain buzz for Facebook? : neural indicators of SNS content engagement
Zhang, Jing; Yun, Jin Ho; Lee, Eun-Ju - In: Journal of business research : JBR 130 (2021), pp. 444-452
Persistent link: https://www.econbiz.de/10012544855
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Neurokommunikation : Werbewirkung im Zeitalter von Social Media und neuer Erkenntnisse der Hirnforschung
Fehse, Kai - 2018 - 2. Auflage
Persistent link: https://www.econbiz.de/10011756348
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Customer experience : emerging trends and new insights
Shaw, Colin; Dibeehi, Qaalfa; Walden, Steven - 2010
Persistent link: https://www.econbiz.de/10008655349
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Tracking unconscious response to visual stimuli to better understand a pattern of human behavior on a Facebook page
Šola, Hedda Martina; Mikac, Mirta; Rončević, Ivana - In: Journal of innovation & knowledge : JIK 7 (2022) 1, pp. 1-9
increase attention on their Facebook pages. A neuroscience approach using an eye-tracking device was used to gain insight into …
Persistent link: https://www.econbiz.de/10013166612
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Neuromarketing, ethics, and regulation : an exploratory analysis of consumer opinions and sentiment on blogs and social media
Luna-Nevarez, C. - In: Journal of consumer policy : consumer issues in law, … 44 (2021) 4, pp. 559-583
Persistent link: https://www.econbiz.de/10012655616
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Agile Marketing Strategies : New Approaches to Engaging Consumer Behavior
Rajagopal - 2022
space and human behavior… The convergence of neuromarketing, neurobehavioral attributes, and customer engagement …
Persistent link: https://www.econbiz.de/10013287736
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The emergence of neuromarketing investigated through online public communications (2002-2008)
Levallois, Clement; Smidts, Ale; Wouters, Paul - In: Business history 63 (2021) 3, pp. 443-466
Persistent link: https://www.econbiz.de/10012483791
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Uncovering consumers' subconscious responses to marketing stimuli
Sari, Hasrini; Simatupang, Tota - In: Biometrics and neuroscience research in business and …, (pp. 279-294). 2024
Persistent link: https://www.econbiz.de/10014560406