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Social web
Consumer behaviour
83,121
Konsumentenverhalten
80,641
Experiment
44,021
Theorie
22,487
Theory
22,071
Persönlichkeitspsychologie
12,805
Personality psychology
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10,731
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9,578
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9,551
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7,819
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7,622
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7,004
Brand image
6,882
Markenimage
6,850
Customer satisfaction
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Deutschland
6,122
Kundenzufriedenheit
6,037
Social Web
5,728
Online-Handel
5,726
Online retailing
5,716
Germany
5,698
Service quality
4,896
Vertrauen
4,870
Dienstleistungsqualität
4,851
Online-Marketing
4,812
Confidence
4,808
Internet marketing
4,795
Brand
4,374
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4,360
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4,271
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4,229
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Filieri, Raffaele
20
Kuchler, Theresa
19
Stroebel, Johannes
19
Bailey, Michael
18
Loureiro, Sandra Maria Correia
15
Dwivedi, Yogesh Kumar
14
Hollebeek, Linda D.
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Law, Chun Hung Roberts
12
Gázquez-Abad, Juan Carlos
11
Rita, Paulo
11
Ruyter, Ko de
11
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11
Stephen, Andrew T.
11
Veloutsou, Cleopatra
11
Bigné Alcañiz, J. Enrique
10
Casaló, Luis V.
10
Füller, Johann
10
Hennig-Thurau, Thorsten
10
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10
Qiu, Liangfei
10
Ranfagni, Silvia
10
Whinston, Andrew B.
10
Harrigan, Paul
9
Seo, Yuri
9
Usman, Osly
9
Wallace, Elaine
9
Akram, Umair
8
Bauernschuster, Stefan
8
Berger, Jonah
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Falck, Oliver
8
Hajli, Nick
8
Hong, Yili
8
Ko, Eunju
8
Luo, Xueming
8
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8
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Bayerische Landeszentrale für Neue Medien
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Berlin Verlag
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Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
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Edward Elgar Publishing
1
Eric Cuvillier <Firma>
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Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
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1
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1
Information Resources Management Association
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International Association for the Study of Insurance Economics
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1
Leuphana Universität Lüneburg
1
MSB Matthes & Seitz Berlin Verlagsgesellschaft
1
Media Economics Institut / Köln
1
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Journal of business research : JBR
237
Journal of retailing and consumer services
179
International journal of internet marketing and advertising : IJIMA
107
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
77
Technological forecasting & social change : an international journal
74
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
72
The journal of product & brand management
57
Journal of management information systems : JMIS
54
International journal of advertising : the review of marketing communications
51
Journal of promotion management : innovations in planning and applied research
51
Journal of marketing communications
49
Information systems research : ISR
48
Journal of internet commerce
48
Psychology & marketing
48
International journal of hospitality management
47
International journal of electronic marketing and retailing : IJEMR
44
The journal of brand management : an international journal
43
International journal of consumer studies
40
Journal of electronic commerce research : JECR
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Tourism management : research, policies, practice
39
Electronic commerce research
37
Management science : journal of the Institute for Operations Research and the Management Sciences
36
Cogent business & management
35
International journal of business information systems : IJBIS
35
Journal of marketing
34
Journal of marketing management : MM
34
International journal of electronic commerce : IJEC
33
International journal of technology marketing : IJTMkt
33
Marketing intelligence & planning
33
Journal of travel and tourism marketing
31
Young consumers : insight and ideas for responsible marketers
30
Asia Pacific journal of marketing and logistics
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of fashion marketing and management
26
Journal of the Academy of Marketing Science
26
Management information systems : mis quarterly
26
International journal of contemporary hospitality management
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
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ECONIS (ZBW)
5,725
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1
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1
The power of flattery : enhancing prosocial behavior through virtual influencers
Quach, Sara
;
Cheah, Isaac
;
Thaichon, Park
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1629-1648
Persistent link: https://www.econbiz.de/10014555637
Saved in:
2
Friendships through the style choice of virtual stickers : young adults manage aesthetic identity and
emotion
on a social messaging line app
Chen, Chih Ping
- In:
International journal of market research
63
(
2021
)
2
,
pp. 236-250
Persistent link: https://www.econbiz.de/10012492768
Saved in:
3
Leveraging edutainment and social networks to foster interethnic harmony
Siddique, Abu
;
Vlassopoulos, Michael
;
Zenou, Yves
-
2024
Persistent link: https://www.econbiz.de/10014530174
Saved in:
4
Normative change and culture of hate : an
experiment
on online environments
Álvarez, Amalia
;
Winter, Fabian
-
2018
-
This Draft: February 2018
We present an online
experiment
in which we investigate the impact of perceived social acceptability on online hate …
Persistent link: https://www.econbiz.de/10011796246
Saved in:
5
Paying it forward vs. rewarding reputation : mechanisms of generalized reciprocity
Baker, Wayne E.
;
Bulkley, Nathaniel
- In:
Organization science : a journal of the Institute for …
25
(
2014
)
5
,
pp. 1493-1510
Persistent link: https://www.econbiz.de/10010463546
Saved in:
6
The limits of social recognition : experimental evidence from blood donors
Götte, Lorenz
;
Tripodi, Egon
-
2023
ask to donate is at least as effective as offering social recognition. A survey
experiment
with blood donors indicates …
Persistent link: https://www.econbiz.de/10014476823
Saved in:
7
Impact of anonymity on roles of personal and group identities in online communities
Kim, Kyung Kyu
;
Lee, Ae Ri
;
Lee, Un-Kon
- In:
Information & management : the internat. journal of …
56
(
2019
)
1
,
pp. 109-121
Persistent link: https://www.econbiz.de/10011990577
Saved in:
8
Determinants of users' continuance of social networking sites : a self-regulation perspective
Lin, Hui
;
Fan, Weiguo
;
Chau, Patrick Y. K.
- In:
Information & management : the internat. journal of …
51
(
2014
)
5
,
pp. 595-603
Persistent link: https://www.econbiz.de/10010396114
Saved in:
9
Keeping up with the Joneses : emergence of travel as a form of social comparison among millennials
Siegel, Lauren A.
;
Wang, Dan
- In:
Journal of travel and tourism marketing
36
(
2019
)
2
,
pp. 159-175
Persistent link: https://www.econbiz.de/10012179384
Saved in:
10
Factors enhancing the posting of negative behavior in social media and its impact on venting negative emotions
Yen, Yung-Shen
- In:
Management decision : MD
54
(
2016
)
10
,
pp. 2462-2484
Persistent link: https://www.econbiz.de/10011579626
Saved in:
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