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Exploring interactive communication using social media
Zhang, Chrystal B.; Lin, Yi Hsin - In: The service industries journal 35 (2015) 11/12, pp. 670-693
Persistent link: https://www.econbiz.de/10011401815
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Relational mechanisms in innovation co-creation
Boier, Rodica - In: Studies and scientific researches / Economics edition / … 20 (2014), pp. 162-168
Persistent link: https://www.econbiz.de/10011339607
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The influence of new media on the customer's behavior on the market
Chęcińska-Zaucha, Agnieszka - In: Annales Universitatis Mariae Curie-Skłodowska / H 49 (2015) 3, pp. 29-38
Persistent link: https://www.econbiz.de/10011515644
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Relationship marketing in an online social media context : newspaper versus television brand websites comparison
Guo, Miao - In: Journal of media business studies 11 (2014) 4, pp. 1-26
Persistent link: https://www.econbiz.de/10010459816
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Academic Pinstitution : higher education's use of Pinterest for relationship marketing
Linvill, Darren L.; Rowlett, Jerrica Ty; Kolind, Mette M. - In: Journal of relationship marketing : innovations & … 14 (2015) 4, pp. 287-300
Persistent link: https://www.econbiz.de/10011412352
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Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities
Ozuem, Wilson; Willis, Michelle - 2022
Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...
Persistent link: https://www.econbiz.de/10013167257
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Developing a model for athletes' personal brands on social networks : case study: Instagram
Zakerian, Alireza; Sarkoohi, Pegah; Ghafouri, Farzad; … - In: International journal of sport management and marketing … 22 (2022) 1/2, pp. 142-160
Persistent link: https://www.econbiz.de/10012990321
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The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai; Le Dung; Quach, Sara; Ratten, Vanessa - In: Developing digital marketing : relationship perspectives, (pp. 191-200). 2021
Persistent link: https://www.econbiz.de/10012586502
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The platformization of brands
Wichmann, Julian R. K.; Wiegand, Nico; Reinartz, Werner J. - In: Journal of marketing 86 (2022) 1, pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
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Guest editorial: technologies and relationship marketing
Thaichon, Park; Soutar, Geoffrey N.; Weaven, Scott - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 2, pp. 109-110
Persistent link: https://www.econbiz.de/10012668411