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A clash of personality? : the...
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Social web
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Journal of business research : JBR
279
Journal of retailing and consumer services
182
International journal of internet marketing and advertising : IJIMA
122
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
97
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
90
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
85
Technological forecasting & social change : an international journal
77
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66
The journal of product & brand management
66
The journal of brand management : an international journal
65
International journal of advertising : the review of marketing communications
63
Tourism management : research, policies, practice
59
Journal of promotion management : innovations in planning and applied research
57
Information systems research : ISR
55
Psychology & marketing
55
Journal of internet commerce
52
Journal of management information systems : JMIS
50
Journal of marketing management : MM
50
International journal of electronic marketing and retailing : IJEMR
49
Journal of electronic commerce research : JECR
47
International journal of hospitality management
46
Journal of marketing
45
International journal of consumer studies
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Marketing intelligence & planning
40
International journal of business information systems : IJBIS
39
International journal of technology marketing : IJTMkt
39
Journal of travel and tourism marketing
39
Cogent business & management
38
Electronic commerce research
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
Business horizons
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
SpringerLink / Bücher
34
International journal of contemporary hospitality management
33
Journal of hospitality marketing & management
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Asia Pacific journal of marketing and logistics
31
International journal of electronic commerce : IJEC
31
Journal of advertising research
31
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ECONIS (ZBW)
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1
What can influence the consumers' online word-of-mouth? : an online gaming perspective
Liao, Shu-hsien
;
Chung, Yu-chun
;
Chang, Wen-jung
- In:
International journal of services technology and management
19
(
2013
)
4/5/6
,
pp. 278-293
Persistent link: https://www.econbiz.de/10009791681
Saved in:
2
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
3
How psychological ownership stimulates participation in online brand communities? : the moderating role of member type
Kumar, Jitender
- In:
Journal of business research : JBR
105
(
2019
),
pp. 243-257
Persistent link: https://www.econbiz.de/10012128505
Saved in:
4
Negative word of mouth can be a positive for consumers connected to the brand
Wilson, Andrew E.
;
Giebelhausen, Michael D.
;
Brady, …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 534-547
Persistent link: https://www.econbiz.de/10011737468
Saved in:
5
CSR ads matter to luxury fashion brands : a construal level approach to understand Gen Z consumers' eWOM on social media
Youn, Song-yi
;
Cho, Eunjoo
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013384546
Saved in:
6
Impact of electronic word-of-mouth on brand relationship and purchase intention : the case of the smartphone industry
El Hajjar, Samer
- In:
International journal of business innovation and …
28
(
2022
)
2
,
pp. 263-279
Persistent link: https://www.econbiz.de/10013253188
Saved in:
7
Offline brand outcomes of instagram: do cognitive network and self-congruity matter?
Phang Ing Grace
;
Goh Yee Shien
- In:
Asian journal of business and accounting : AJBA
12
(
2019
)
2
,
pp. 287-314
Persistent link: https://www.econbiz.de/10012259278
Saved in:
8
Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
9
Brand tribalism and self-expressive brands : social influences and brand outcomes
Ruane, Lorna
;
Wallace, Elaine
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 333-348
Persistent link: https://www.econbiz.de/10011407189
Saved in:
10
Negative word of mouth for a failed innovation from higher/lower equity brands : moderating roles of opinion leadership and consumer testimonials
Dalman, M. Deniz
;
Chatterjee, Subimal
;
Min, Junhong
- In:
Journal of business research : JBR
115
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012270796
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