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Identifying consumer value co-created through social support within online health communities
Loane, Susan Stewart; Webster, Cynthia M.; … - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 353-367
Persistent link: https://www.econbiz.de/10011339729
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Consumer-to-consumer value within social networks
Loane, Susan Stewart; Webster, Cynthia M. - In: The marketing review 14 (2014) 4, pp. 447-462
Persistent link: https://www.econbiz.de/10011445025
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Social media sentiment analysis : lexicon versus machine learning
Dhaoui, Chedia; Webster, Cynthia M.; Tan, Lay Peng - In: The journal of consumer marketing 34 (2017) 6, pp. 480-488
Persistent link: https://www.econbiz.de/10011814478
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Social capital and consumer value co-created within an online health community
Loane, Susan Stewart; Webster, Cynthia M. - In: Journal of nonprofit & public sector marketing 29 (2017) 3, pp. 317-345
Persistent link: https://www.econbiz.de/10011779103
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Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia; Webster, Cynthia M. - In: International journal of research in marketing : IJRM ; … 38 (2021) 1, pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
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Consumer socialization agency in tourism decisions
Aleti, Torgeir; Ilicic, Jasmina; Harrigan, Paul - In: Journal of vacation marketing : an international journal 24 (2018) 3, pp. 234-246
Persistent link: https://www.econbiz.de/10011912203