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Social web
Konsumentenverhalten
79,179
Consumer behaviour
78,746
Schweden
42,522
Sweden
25,900
Theorie
11,403
Theory
11,196
Beziehungsmarketing
8,831
Relationship marketing
8,819
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7,371
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7,368
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6,777
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6,754
Markenimage
6,537
Brand image
6,513
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6,345
Germany
5,923
Kundenzufriedenheit
5,426
Customer satisfaction
5,423
Online-Handel
5,409
Online retailing
5,396
Social Web
4,597
Stress
4,443
Dienstleistungsqualität
4,427
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4,422
Online-Marketing
4,356
Internet marketing
4,333
Markenartikel
4,231
Brand
4,228
Einzelhandel
4,223
Retail trade
4,094
Work stress
3,868
Großbritannien
3,828
Experiment
3,671
Emotion
3,644
Verbraucherverhalten
3,564
Werbewirkung
3,553
Electronic Commerce
3,548
Advertising effects
3,515
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3,438
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Filieri, Raffaele
19
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14
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14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Hollebeek, Linda D.
13
Rita, Paulo
11
Casaló, Luis V.
10
Gázquez-Abad, Juan Carlos
10
Law, Chun Hung Roberts
10
Ranfagni, Silvia
10
Füller, Johann
9
Hennig-Thurau, Thorsten
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Veloutsou, Cleopatra
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Hajli, Nick
8
Harrigan, Paul
8
Ko, Eunju
8
Luo, Xueming
8
Ozuem, Wilson
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Wallace, Elaine
8
Conduit, Jodie
7
Kumar, Jitender
7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
Martinez, Luis F.
7
Pittman, Matthew
7
Rana, Nripendra P.
7
Rather, Raouf Ahmad
7
Schweidel, David A.
7
Thaichon, Park
7
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7
Wiese, Melanie
7
Balakrishnan, Janarthanan
6
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Books on Demand GmbH <Norderstedt>
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Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <16., 2017, Gent>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Media Economics Institut / Köln
1
National Bureau of Economic Research
1
OECD
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RWTH Aachen
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1
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1
Technische Universität Dresden
1
Trinity College Dublin / Department of Economics
1
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Journal of business research : JBR
215
Journal of retailing and consumer services
171
International journal of internet marketing and advertising : IJIMA
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
78
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Technological forecasting & social change : an international journal
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
The journal of product & brand management
56
Journal of marketing communications
47
Journal of promotion management : innovations in planning and applied research
47
International journal of advertising : the review of marketing communications
46
Journal of internet commerce
45
Psychology & marketing
41
The journal of brand management : an international journal
40
International journal of consumer studies
39
International journal of electronic marketing and retailing : IJEMR
39
Journal of electronic commerce research : JECR
37
Journal of management information systems : JMIS
36
Cogent business & management
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Journal of marketing management : MM
31
Electronic commerce research
30
Information systems research : ISR
30
International journal of hospitality management
30
Journal of marketing
30
International journal of technology marketing : IJTMkt
29
Tourism management : research, policies, practice
29
International journal of electronic commerce : IJEC
28
International journal of business information systems : IJBIS
27
Journal of travel and tourism marketing
27
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of hospitality marketing & management
22
International journal of contemporary hospitality management
21
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ECONIS (ZBW)
4,594
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1
Eudaimonia : the sociocultural value of consumers' social labor
Biraghi, Silvia
;
Dalli, Daniele
;
Gambetti, Rossella C.
- In:
Marketing theory
21
(
2021
)
2
,
pp. 201-225
Persistent link: https://www.econbiz.de/10012520607
Saved in:
2
User engagement in social media : an explorative study of Swedish fashion brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
Saved in:
3
A preliminary investigation into the phenomenon of social networking sites in Europe and its impact upon Generation Y
Hirst, Alan
;
Ashwin, Marie
;
Bednall, David
;
İçöz, Orhan
- In:
The journal of retail marketing management research : JRMMR
2
(
2009/10
)
2
,
pp. 1-11
Persistent link: https://www.econbiz.de/10003946208
Saved in:
4
The way brands work : consumers' understanding of the creation and usage of brands
Bertilsson, Jon
-
2009
Persistent link: https://www.econbiz.de/10003905269
Saved in:
5
Millennials' willingness to pay for green restaurants
Nicolau, Juan Luis
;
Guix, Mireia
;
Hernandez-Maskivker, Gilda
- In:
International journal of hospitality management
90
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012300108
Saved in:
6
The bright and dark sides of online customer engagement on brand love
Siu, Noel Yee-Man
;
Zhang, Tracy Junfeng
;
Yeung, Raissa …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 957-970
Persistent link: https://www.econbiz.de/10014471162
Saved in:
7
The
stress
of anonymous online reviews: a conceptual model and research agenda
Bradley, Graham L.
;
Sparks, Beverley
;
Weber, Karin
- In:
International journal of contemporary hospitality management
27
(
2015
)
5
,
pp. 739-755
Persistent link: https://www.econbiz.de/10011405107
Saved in:
8
Can the use of social media be useful in universities' career services? : an overview of five European countries
Gravili, Ginevra
- In:
Analyzing the strategic role of social networking in …
,
(pp. 234-247)
.
2017
Persistent link: https://www.econbiz.de/10011531097
Saved in:
9
Digital public diplomacy on Twitter? : the case of
sweden
Hoffmann, Helen
- In:
International journal of diplomacy and economy
2
(
2015
)
4
,
pp. 278-298
Persistent link: https://www.econbiz.de/10011531154
Saved in:
10
Trade unions on YouTube : online revitalization in
Sweden
Jansson, Jenny
;
Uba, Katrin
-
2019
Persistent link: https://www.econbiz.de/10012104283
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