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~subject:"Social web"
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Social web
Consumer behaviour
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Customer satisfaction
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Kundenzufriedenheit
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Analyzing the strategic role of social networking in firm growth and productivity
1
Business horizons
1
Journal of retailing and consumer services
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The journal of product & brand management
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ECONIS (ZBW)
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Desperately seeking customer engagement : the five-sources model of brand value on social media
Piven, Inna P.
;
Breazeale, Michael
- In:
Analyzing the strategic role of social networking in …
,
(pp. 283-313)
.
2017
Persistent link: https://www.econbiz.de/10011531130
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2
Conceptualizing the brand in social media community : the five sources model
Davis, Robert
;
Piven, Inna
;
Breazeale, Michael
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 468-481
Persistent link: https://www.econbiz.de/10010388551
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3
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
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4
Fueling and cooling firestorms : how online community members enable and disable online negative e-WOM
Hancock, Tyler
;
Breazeale, Michael
;
Adams, Frank G.
; …
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 286-304
Persistent link: https://www.econbiz.de/10013552957
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