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Utilizing self perception theory to explain social media behavior relative to print advertisement 2-D codes
Roehm, Michelle Lynn; Roehm, Harper Andrew - In: Business and Economic Research : BER 6 (2016) 1, pp. 33-45
Persistent link: https://www.econbiz.de/10011452446
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Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won - In: Journal of global scholars of marketing science : … 32 (2022) 2, pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
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Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan; Tunca, Burak - In: Journal of marketing communications 25 (2019) 7, pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
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Can online political targeting be rendered transparent? : prospects for campaign oversight using the Facebook Ad Library
Mehta, Somya; Erickson, Kristofer - In: Internet policy review : journal on internet regulation 11 (2022) 1, pp. 1-31
respective platforms. The intended promise was to make the process of political advertising less of a 'black box' and render … spend, reach and targeting behaviour, key issues for online political advertising. Based on these findings and the …
Persistent link: https://www.econbiz.de/10013190924
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Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema; Sheinin, Daniel A. - In: International journal of internet marketing and … 14 (2020) 2, pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
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TV advertising and online sales : a case study of intertemporal substitution effects for an online travel platform
Lambrecht, Anja; Tucker, Catherine; Zhang, Xu - In: Journal of marketing research 61 (2024) 2, pp. 248-270
Persistent link: https://www.econbiz.de/10014584195
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Skippable ads : interactive advertising on digital media platforms
Dukes, Anthony; Liu, Qihong; Shuai, Jie - In: Marketing science 41 (2022) 3, pp. 528-547
Persistent link: https://www.econbiz.de/10013363779
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Advertising and content creation on digital content platforms
Ren, Qitian - In: Marketing science 43 (2024) 4, pp. 734-750
Persistent link: https://www.econbiz.de/10014636320
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On the activating power of gamification - empirical evidence from an online community
Mutter, Tobias - 2015
Persistent link: https://www.econbiz.de/10011343798
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Deconstructing persuasiveness of online hotel review platforms
Ajanovic, Edina; Çizel, Beykan - In: Tourism analysis : an interdisciplinary tourism & … 25 (2020) 2/3, pp. 319-333
Persistent link: https://www.econbiz.de/10012438172