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Social web
Social Web
20,200
Rechnungswesen
17,911
Accounting
16,923
Studierende
14,767
Students
14,733
Learning
8,785
Lernen
7,229
Betriebswirtschaftsstudium
6,007
Graduate business education
5,969
Online-Marketing
5,923
Internet marketing
5,829
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5,234
Consumer behaviour
5,227
Theorie
4,909
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4,783
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4,768
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4,634
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4,586
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4,460
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4,125
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4,064
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4,001
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3,778
Deutschland
3,658
Germany
3,239
Soziales Netzwerk
2,766
Studium
2,656
learning
2,610
Social network
2,589
University education
2,581
Lernende Organisation
2,574
Learning organization
2,572
Viral marketing
2,227
Virales Marketing
2,227
Beziehungsmarketing
2,217
Relationship marketing
2,217
Wirtschaftsstudium
2,110
social media
2,106
Graduate economics education
2,096
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4,446
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Author
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Kuchler, Theresa
35
Stroebel, Johannes
35
Dwivedi, Yogesh Kumar
30
Qiu, Liangfei
30
Bailey, Michael
29
Füller, Johann
29
Whinston, Andrew B.
28
Hajli, Nick
26
Law, Chun Hung Roberts
24
Loureiro, Sandra Maria Correia
23
Saxton, Gregory D.
23
Stephen, Andrew T.
23
Tan, Yong
23
Martínez-López, Francisco J.
22
Ozuem, Wilson
22
Filieri, Raffaele
21
Petrova, Maria
20
Sabatini, Fabio
20
Flavián Blanco, Carlos
19
Harrigan, Paul
19
Pitt, Leyland F.
19
Rita, Paulo
19
Allcott, Hunt
18
Kreutzer, Ralf T.
18
Kummer, Michael E.
18
Leimeister, Jan Marco
18
Agnihotri, Raj
17
Enikolopov, Ruben
17
Gu, Bin
17
Krcmar, Helmut
17
Ruyter, Ko de
17
Vrontis, Demetris
17
Walsh, Gianfranco
17
Wirtz, Bernd W.
17
Hinz, Oliver
16
Laurell, Christofer
16
Xie, Tian
16
Asongu, Simplice
15
Bigné Alcañiz, J. Enrique
15
Dennis, Alan
15
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IGI Global
108
Springer Fachmedien Wiesbaden
71
National Bureau of Economic Research
49
Nomos Verlagsgesellschaft
10
Books on Demand GmbH <Norderstedt>
9
World Bank Group
9
American Marketing Association
8
Friedrich-Schiller-Universität Jena
7
OECD
7
Springer-Verlag GmbH
7
World Bank
7
Edward Elgar Publishing
6
Springer Gabler <Firma>
6
Verlag Dr. Kovač
6
Information Resources Management Association
5
Technische Universität Dresden
5
epubli GmbH
5
Springer International Publishing
4
Universität Mannheim
4
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Chartered Institute of Public Relations
3
De Gruyter Oldenbourg
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
FinanzBuch Verlag
3
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
3
International Telecommunications Society
3
MITP Verlags-GmbH & Co. KG
3
Organisation for Economic Co-operation and Development
3
Peter Lang GmbH
3
Steria Mummert Consulting AG
3
Weltbank
3
Westfälische Wilhelms-Universität Münster
3
Wiley-VCH
3
BITKOM Servicegesellschaft
2
Bund-Verlag
2
Bundesverband Digitale Wirtschaft
2
Dgroup
2
Droemer Verlag
2
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Journal of business research : JBR
452
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
141
SpringerLink / Bücher
136
Journal of management information systems : JMIS
124
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
94
Business horizons
90
International journal of advertising : the review of marketing communications
86
Psychology & marketing
85
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Springer eBook Collection
81
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
69
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
Journal of marketing
62
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
59
Journal of advertising research
56
Journal of organizational computing and electronic commerce
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
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Source
All
ECONIS (ZBW)
20,166
Showing
1
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10
of
20,166
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date (newest first)
date (oldest first)
1
Identifying quality enablers for online graduate
accounting
courses using an appreciative inquiry case study
Brands, Kristine
;
Elam, Debora
- In:
International journal of human resources development …
15
(
2015
)
2/4
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011523210
Saved in:
2
Introducing computer-marked tests in an online financial
accounting
course : patterns in academic performance and approaches to assessment design
Ramanau, Ruslan
;
Frecknall-Hughes, Jane
;
Grayson, Paul
- In:
Advances in accounting education : teaching and …
24
(
2020
),
pp. 195-214
Persistent link: https://www.econbiz.de/10012587533
Saved in:
3
Beyond the Tweet : using twitter to enhance engagement,
learning
, and success among first-year
students
West, Bettina
;
Moore, Hélène
;
Barry, Ben
- In:
Journal of marketing education : JME
37
(
2015
)
3
,
pp. 160-170
Persistent link: https://www.econbiz.de/10011410650
Saved in:
4
Student engagement in a technology-mediated distance
learning
course
Li, Kam Cheong
;
Lam, H. K.
- In:
International journal of services and standards
10
(
2015
)
4
,
pp. 172-191
Persistent link: https://www.econbiz.de/10011544768
Saved in:
5
Learning
to correlate accounts across online social networks : an embedding-based approach
Zhou, Fan
;
Zhang, Kunpeng
;
Xie, Shuying
;
Luo, Xucheng
- In:
INFORMS journal on computing : JOC
32
(
2020
)
3
,
pp. 714-729
Persistent link: https://www.econbiz.de/10012294722
Saved in:
6
Students
'
learning
outcomes and satisfaction : an investigation of knowledge transfer during social distancing policies
Magni, Domitilla
;
Sestino, Andrea
- In:
International journal of learning and intellectual capital
18
(
2021
)
4
,
pp. 339-351
Persistent link: https://www.econbiz.de/10012670926
Saved in:
7
All about that tweet : student perceptions of professors' social media use in the classroom
Merle, Patrick
;
Freberg, Karen
- In:
Journal of research in interactive marketing : …
10
(
2016
)
2
,
pp. 124-136
Persistent link: https://www.econbiz.de/10011590138
Saved in:
8
Learning
through
learning
: experiential resonance in an online management course
Starr-Glass, David
- In:
International journal of management, knowledge and …
2
(
2013
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10010342073
Saved in:
9
Exclusively synchronous online (VIRI)
learning
: the impact on student performance and engagement outcomes
Francescucci, Anthony
;
Rohani, Laila
- In:
Journal of marketing education : JME
41
(
2019
)
1
,
pp. 60-69
Persistent link: https://www.econbiz.de/10012008112
Saved in:
10
"Tweet dreams are made of this, who are we to disagree?" : adventures in a #Brave New World of #tweets, #Twitter, #student engagement and #excitement with #
learning
Barn, Sukhbinder S.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 965-986
Persistent link: https://www.econbiz.de/10011612537
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