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Social web
Relationship marketing
26,165
Beziehungsmarketing
25,491
Customer satisfaction
15,419
Consumer behaviour
13,940
Kundenzufriedenheit
13,835
Konsumentenverhalten
13,745
Emotion
10,689
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7,919
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7,721
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3,113
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3,098
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2,948
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2,922
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2,888
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2,815
Social Web
2,598
Lieferantenmanagement
2,389
Supplier relationship management
2,388
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2,361
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2,355
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2,267
Intelligenz
2,150
Electronic Commerce
2,141
E-commerce
2,070
Marketingmanagement
2,057
Marketing management
2,044
Online-Handel
1,943
Online retailing
1,937
Online-Marketing
1,930
Internet marketing
1,915
USA
1,908
United States
1,846
Vertrauen
1,834
Confidence
1,824
Job satisfaction
1,790
Arbeitszufriedenheit
1,780
Einzelhandel
1,745
Retail trade
1,734
Customer service
1,713
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Harrigan, Paul
14
Loureiro, Sandra Maria Correia
14
Agnihotri, Raj
13
Hollebeek, Linda D.
11
Itani, Omar S.
9
Ahuja, Vandana
8
Filieri, Raffaele
7
Hajli, Nick
7
Möhlenbruch, Dirk
7
Ozuem, Wilson
7
Rita, Paulo
7
Alavi, Shirin
6
Alt, Rainer
6
Dholakia, Utpal M.
6
Dölling, Steffen
6
Fernandes, Teresa
6
Kamboj, Shampy
6
Law, Chun Hung Roberts
6
McLaughlin, Caitlin
6
Rahman, Zillur
6
Rana, Nripendra P.
6
Rather, Raouf Ahmad
6
So, Kevin Kam Fung
6
Theobald, Elke
6
Veloutsou, Cleopatra
6
Vrontis, Demetris
6
Bernoff, Josh
5
Bilgihan, Anil
5
Bilro, Ricardo Godinho
5
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5
Carlson, Jamie
5
De Meyer, Bernard
5
Dennis, Alan
5
Dolen, Willemijn M. van
5
Dwivedi, Yogesh Kumar
5
Goldfarb, Avi
5
Haenlein, Michael
5
Haverila, Kai
5
Karjaluoto, Heikki
5
Kumar, Vikas
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IGI Global
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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American Marketing Association
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Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Galileo Press
1
Georg-August-Universität Göttingen
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Leuphana Universität Lüneburg
1
National Bureau of Economic Research
1
Springer Gabler <Firma>
1
Springer-Verlag GmbH
1
Steria Mummert Consulting AG
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Wissenschaftliche Konferenz Eventforschung <3, 2011, Chemnitz>
1
ibidem-Verlag
1
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Journal of business research : JBR
112
Journal of retailing and consumer services
82
Industrial marketing management : the international journal for industrial and high-tech firms
39
International journal of internet marketing and advertising : IJIMA
39
The journal of product & brand management
34
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
The journal of brand management : an international journal
27
Technological forecasting & social change : an international journal
26
Tourism management : research, policies, practice
25
Journal of strategic marketing
24
International journal of business information systems : IJBIS
22
International journal of electronic marketing and retailing : IJEMR
22
International journal of hospitality management
21
Journal of internet commerce
21
Marketing intelligence & planning
21
Business horizons
19
Journal of hospitality marketing & management
19
Journal of promotion management : innovations in planning and applied research
19
Journal of marketing communications
18
Asia Pacific journal of marketing and logistics
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
The journal of services marketing
16
Cogent business & management
15
International journal of electronic customer relationship management : IJECRM
15
Journal of marketing
15
Journal of marketing management : MM
15
Journal of service management
15
Psychology & marketing
15
International journal of e-business research : an official publication of the Information Resources Management Association
14
Journal of management information systems : JMIS
14
Journal of the Academy of Marketing Science
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Service business
14
The service industries journal
14
International journal of contemporary hospitality management
13
Journal of electronic commerce research : JECR
13
Journal of travel and tourism marketing
13
Electronic commerce research
12
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ECONIS (ZBW)
2,597
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1
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1
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
2
Improving CRM 2.0 through collective
intelligence
by using CBIR algorithms
Perez-Gallardo, Yuliana
;
Alor-Hernandez, Giner
; …
- In:
Customer relationship management and the social and …
,
(pp. 39-59)
.
2012
Persistent link: https://www.econbiz.de/10009377134
Saved in:
3
Social
intelligence
in customer engagement
Stone, Merlin
;
Woodcock, Neil
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 394-401
Persistent link: https://www.econbiz.de/10009781114
Saved in:
4
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
5
The case of Amazon.com : towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT)
Klaus, Philipp
- In:
The journal of services marketing
27
(
2013
)
6
,
pp. 443-457
Persistent link: https://www.econbiz.de/10010198163
Saved in:
6
Feel the VIBE : examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media
Carlson, Jamie
;
Rahman, Mohammad M.
;
Taylor, Alexander
; …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 149-162
Persistent link: https://www.econbiz.de/10011980821
Saved in:
7
The impact of virtual, augmented and mixed reality technologies on the customer experience
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 547-560
Persistent link: https://www.econbiz.de/10012024008
Saved in:
8
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
9
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
10
Rectifying failure of service : how customer perceptions of justice affect their emotional reponse and social media testimonial
Kim, Eojina
;
Tang, Liang
- In:
Journal of hospitality marketing & management
25
(
2016
)
7/8
,
pp. 897-924
Persistent link: https://www.econbiz.de/10011621365
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