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Digital transformation : a multidisciplinary perspective and future research agenda

Paul, Justin; Ueno, Akiko; Dennis, Charles; Alamanos, … - In: International journal of consumer studies 48 (2024) 2, pp. 1-28

Persistent link: https://www.econbiz.de/10014531556

When a luxury brand bursts : modelling the social media viral effects of negative stereotypes adoption leading to brand hate

Pantano, Eleonora - In: Journal of business research : JBR 123 (2021), pp. 117-125

Persistent link: https://www.econbiz.de/10012430473

Co-creating brand image and reputation through stakeholder’s social network

Foroudi, Pantea; Nazarian, Alireza; Ziyadin, Sayabek; … - In: Journal of business research : JBR 114 (2020), pp. 42-59

Persistent link: https://www.econbiz.de/10012257445

Digital exclusion and relative digital deprivation : exploring factors and moderators of internet non-use in the UK

Ueno, Akiko; Dennis, Charles; Dafoulas, Georgios A. - In: Technological forecasting & social change : an … 197 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014468828

Will social media celebrities drive me crazy? : exploring the effects of celebrity endorsement on impulsive buying behavior in social commerce

Shao, Zhucheng; Ho, Jessica Sze Yin; Tan, Garry Wei-Han; … - In: International journal of consumer studies 48 (2024) 3, pp. 1-22

Persistent link: https://www.econbiz.de/10014531757

Consumer-centric marketing strategies : social networks as innovative tools for Consumer Relationship Management

Di Pietro, Loredana; Pantano, Eleonora - In: Customer-centric marketing strategies : tools for …, (pp. 297-314). 2013

Persistent link: https://www.econbiz.de/10009668196

Modelling the determinants of a simulated experience in a virtual retail store and users' product purchasing intentions

Papagiannidis, Savvas; Pantano, Eleonora; See-to, Eric W. K. - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1462-1492

Persistent link: https://www.econbiz.de/10010230176

Social network influences on young tourists : an exploratory analysis of determinants of the purchasing intention

Di Pietro, Loredana; Pantano, Eleonora - In: Journal of direct, data and digital marketing practice … 15 (2013) 1, pp. 4-19

Persistent link: https://www.econbiz.de/10010256424

An empirical investigation of social network influence on consumer purchasing decision : the case of Facebook

Di Pietro, Loredana; Pantano, Eleonora - In: Journal of direct, data and digital marketing practice … 14 (2012/13) 1, pp. 18-29

Persistent link: https://www.econbiz.de/10009614666

An Empirical Investigation of Social Network Influence on Consumer Purchasing Decision : The Case of Facebook

Di Pietro, Loredana - 2012

Social networks are becoming an efficient tool for IT-based business, by providing several services for both consumers and marketers. The aim of this paper is to investigate to what extend social networks, as Facebook, influence consumer's purchasing decision through a quantitative analysis...

Persistent link: https://www.econbiz.de/10013112989