Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Types of brand transgressions...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social web
Consumer behaviour
11
Konsumentenverhalten
11
Sports marketing
11
Sportmarketing
10
Sport
8
Sports
8
Professional sports
7
Profisport
7
Sport event
5
Sport organization
5
Sportorganisation
5
Sportveranstaltung
5
Ball game
4
Ballsport
4
Emotion
4
Advertising effects
3
Arbeitsgruppe
3
Beziehungsmarketing
3
Football
3
Fußball
3
Relationship marketing
3
Social Web
3
South Korea
3
Südkorea
3
Team
3
USA
3
United States
3
Website
3
Werbewirkung
3
Advertising
2
Attitude
2
Banner advertisement
2
Bias
2
Brand extension
2
Brand image
2
Co-branding
2
Cognition
2
Congruity
2
Consumer behavior
2
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Lim, Choong Hoon
3
Clavio, Galen
1
Clavio, Galen E.
1
Lee, Min Kyo
1
Lovell, M. David
1
Pedersen, Paul M.
1
Ryu, Sangyoon
1
Waldburger, Adia
1
Witkemper, Chad
1
Zimmerman, Matthew H.
1
more ...
less ...
Published in...
All
International journal of sport management and marketing : IJSMM
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social media and sports marketing : examining the motivations and constraints of Twitter users
Witkemper, Chad
;
Lim, Choong Hoon
;
Waldburger, Adia
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
3
,
pp. 170-183
Persistent link: https://www.econbiz.de/10009665736
Saved in:
2
Set the agenda like Beckham : a professional sports league's use of YouTube to disseminate messages to its users
Zimmerman, Matthew H.
;
Clavio, Galen E.
;
Lim, Choong Hoon
- In:
International journal of sport management and marketing …
10
(
2011
)
3/4
,
pp. 180-195
Persistent link: https://www.econbiz.de/10009514083
Saved in:
3
The effect of Twitter on sports fans' information processing : an analysis of the controversial referee's decision in the 2012 London Olympic Games
Lee, Min Kyo
;
Ryu, Sangyoon
;
Clavio, Galen
;
Lovell, M. David
- In:
International journal of sport management and marketing …
15
(
2014
)
3/4
,
pp. 102-119
Persistent link: https://www.econbiz.de/10011541862
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
