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Social web
Consumer behaviour
82,982
Konsumentenverhalten
80,502
Theorie
11,178
Theory
10,951
Relationship marketing
8,985
Beziehungsmarketing
8,955
Brand management
7,547
Markenführung
7,505
Brand image
6,707
Markenimage
6,667
Customer satisfaction
5,660
Online-Handel
5,577
Online retailing
5,566
Kundenzufriedenheit
5,503
Konsumtheorie
5,260
Consumption theory
5,084
USA
5,063
United States
4,820
Social Web
4,765
Online-Marketing
4,504
Internet marketing
4,493
Service quality
4,378
Dienstleistungsqualität
4,334
Brand
4,321
Markenartikel
4,306
Einzelhandel
4,152
Retail trade
4,112
Deutschland
4,031
Germany
3,758
Werbewirkung
3,622
Electronic Commerce
3,600
Verbraucherverhalten
3,588
Advertising effects
3,584
E-commerce
3,493
Experiment
3,453
Privater Konsum
3,379
Private consumption
3,375
Emotion
3,251
Advertising
3,034
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Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
14
Hollebeek, Linda D.
14
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Gázquez-Abad, Juan Carlos
11
Law, Chun Hung Roberts
11
Rita, Paulo
11
Casaló, Luis V.
10
Ranfagni, Silvia
10
Veloutsou, Cleopatra
10
Füller, Johann
9
Hennig-Thurau, Thorsten
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Hajli, Nick
8
Harrigan, Paul
8
Ko, Eunju
8
Luo, Xueming
8
Ozuem, Wilson
8
Rather, Raouf Ahmad
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Wallace, Elaine
8
Conduit, Jodie
7
Hazari, Sunil
7
Kumar, Jitender
7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
Martinez, Luis F.
7
Pittman, Matthew
7
Rana, Nripendra P.
7
Schweidel, David A.
7
Thaichon, Park
7
Valck, Kristine de
7
Wiese, Melanie
7
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IGI Global
5
American Marketing Association
3
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Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <16., 2017, Gent>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Media Economics Institut / Köln
1
National Bureau of Economic Research
1
OECD
1
Peter Lang GmbH
1
RWTH Aachen
1
Springer International Publishing
1
Syddansk Universitet / Det Samfundsvidenskabelige Fakultet
1
Technische Universität Dresden
1
Trinity College Dublin / Department of Economics
1
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Journal of business research : JBR
215
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
49
International journal of advertising : the review of marketing communications
47
Journal of marketing communications
47
Journal of internet commerce
45
International journal of electronic marketing and retailing : IJEMR
43
Psychology & marketing
41
International journal of consumer studies
39
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
37
Journal of management information systems : JMIS
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
International journal of hospitality management
34
Cogent business & management
33
International journal of technology marketing : IJTMkt
33
Marketing intelligence & planning
33
Journal of marketing
32
Journal of marketing management : MM
32
Electronic commerce research
31
Information systems research : ISR
31
International journal of business information systems : IJBIS
31
Tourism management : research, policies, practice
29
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
28
Young consumers : insight and ideas for responsible marketers
28
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of hospitality marketing & management
22
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ECONIS (ZBW)
4,763
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1
"Pixelize me"! : digital storytelling and the creation of archetypal myths through explicit and implicit self-brand association in fashion and luxury blogs
Kretz, Gachoucha
;
Valck, Kristine de
-
2010
Persistent link: https://www.econbiz.de/10009424385
Saved in:
2
Better understanding construction of the self in daily contingencies : an investigation of the materiality of consumption experiences in online discussion forums
Schwob, Alexandre
;
Valck, Kristine de
-
2010
Persistent link: https://www.econbiz.de/10009424386
Saved in:
3
Consuming memory : towards a conceptualization of social media platforms as organizational technologies of consumption
Friis Nielsen, Martin
-
2021
-
1st edition
Persistent link: https://www.econbiz.de/10012439221
Saved in:
4
The role of ethical positions on responsible consumption behaviours and consumption values regarding the green products
Burucuoglu, Murat
;
Erdogan, Evrim
- In:
Global business & economics review
21
(
2019
)
5
,
pp. 533-555
Persistent link: https://www.econbiz.de/10012127042
Saved in:
5
The impact of family social network on household consumption
Kang, Xi
- In:
Modern economy
10
(
2019
)
3
,
pp. 679-697
Persistent link: https://www.econbiz.de/10012019671
Saved in:
6
Transition of self : repositioning the celebrity brand through social media - the case of Elizabeth Gilbert
Johns, Raechel
;
English, Rebecca
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 65-72
Persistent link: https://www.econbiz.de/10011417099
Saved in:
7
The social aspects of consumption as predictors of consumer loyalty : online vs offline services
Tsiotsou, Rodoula H.
- In:
Journal of service management
27
(
2016
)
2
,
pp. 91-116
Persistent link: https://www.econbiz.de/10011564668
Saved in:
8
"Generation Z" children's adaption to digital consumer culture : a critical literature review
Bassiouni, Dina H.
;
Hackley, Christopher E.
- In:
Journal of customer behaviour
13
(
2014
)
2
,
pp. 113-133
Persistent link: https://www.econbiz.de/10010415667
Saved in:
9
Fashionably volutuous : mormative femininity and resistant performative tactics in fatshion blogs
Harju, Anu A.
;
Houvinen, Annamari
- In:
Journal of marketing management : MM
31
(
2015
)
15/16
,
pp. 1602-1625
Persistent link: https://www.econbiz.de/10011407816
Saved in:
10
Fantasy sport, FoMO, and traditional fandom : how second-screen use of social media allows fans to accommodate multiple identities
Larkin, Ben A.
;
Fink, Janet S.
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 643-655
Persistent link: https://www.econbiz.de/10011645889
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