An increasing amount of research papers is devoted in modeling Web functions. This effort is coming from many diverse disciplines like Computer Science, Economics, Mathematics, Social studies and others. At this stage, a set of definitions concerning the basic Web functions is needed in order to...

The proliferation of the Internet and the latest mobile communication technologies have given rise to new forms of communication that made it easier for sellers as well as consumers to communicate and conduct business in real time and in virtual space with manufacturers, retailers or among each...

E-commerce is growing rapidly on a global scale. Among many products purchased via the Internet, clothing is the first in terms of purchase frequency. However, there are growth barriers for this product category, which include, first of all, the client's fear of matching clothing to their own...

New sellers who enter online marketplaces have to build up an online reputation in order to be successful. I examine how sellers use "free'' (offering products at a zero price) as a dynamic pricing strategy to encourage consumers to experience their products, thereby increasing the number of...

The popularity of social networking websites has spurred wide applications of socializing functions in online marketplaces, making them social commerce platforms. In the effort of promoting business and building brand, a large number of small-sized online retailers (e-tailers) increasingly rely...

Online question-and-answer platforms allow consumers to learn different perspectives of information and knowledge from content producers. Such platforms’ performance critically depends on both quantity and variety of knowledge contents generated by the crowd. This paper studies how early-stage...

The adoption and use of a professional social media network by franchise chains is the focus of this paper. We draw on resource-based theory, institutional economic theories of incentives and externalities and multidisciplinary literatures on franchising, innovation adoption and...

The purpose of this paper is to measure the impact of electronic word of mouth (e-WOM) on brand image and online purchase intention of shopping products among Bangladeshi consumers. Bangladesh is experiencing rapid growth in terms of e-business and e-commerce. Consequently, the practice of...