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Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia; Raquel, Cristiana; Nunan, Daniel - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
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Brand marketing, big data and social innovation as future research directions for engagement
Calder, Bobby J.; Malthouse, Edward C.; Maslowska, Ewa - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 579-585
Persistent link: https://www.econbiz.de/10011483116
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Fake news, social media and marketing : a systematic review
Di Domenico, Giandomenico; Sit, Jason Kokho; Ishizaka, … - In: Journal of business research : JBR 124 (2021), pp. 329-341
Persistent link: https://www.econbiz.de/10012493984
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Reflections on "social media : influencing customer satisfaction in B2B sales" and a research agenda
Nunan, Daniel; Sibai, Olivier; Schivinski, Bruno; … - In: Industrial marketing management : the international … 75 (2018), pp. 31-36
Persistent link: https://www.econbiz.de/10011963365
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Marketplaces of misinformation : a study of how vaccine misinformation is legitimized on social media
Di Domenico, Giandomenico; Nunan, Daniel; Pitardi, Valentina - In: Journal of public policy & marketing 41 (2022) 4, pp. 319-335
Persistent link: https://www.econbiz.de/10013384449