This paper affords an opportunity to study the early adoption and dissemination of emerging technology tools in campaigns by analyzing which candidates were the most likely to use Facebook in the 2006 and 2008 congressional elections, and how. The research hypotheses draw from the diffusion of...

Purpose The purpose of this paper is the better understanding of the increasing relation between big data 2.0 and neuromarketing, particularly to influence election outcomes, along with a special aim to discuss some raised doubts about Trump's presidential campaign 2016 and its ability to hijack...

Although women are increasingly securing various political positions, stereotype exist in the public perception of male and female political candidates'viability and credibility. The emergence of social networking service has increased the potential for candidates to present themselves actively...

It has become increasingly popular for scholars to investigate the technology of political, personal microtargeting (PMT). We review a sample of 62 research articles in the field of political PMT and argue that these studies can be grouped according to different orientations: an interpretative...