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Optimal pricing in social networks considering reference price effect

Duan, Yongrui; Feng, Yixuan - In: Journal of retailing and consumer services 61 (2021), pp. 1-12

Persistent link: https://www.econbiz.de/10012581873

Consumer attention to price in social commerce : eye tracking patterns in retail clothing

Vishnu Menon, R. G.; Valdimar Sigurdsson; Larsen, Nils Magne - In: Journal of business research : JBR 69 (2016) 11, pp. 5008-5013

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Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement

Orazi, Davide C.; Bove, Liliana L.; Lei, Jing - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 149-166

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Dreaming out loud on Pinterest : new forms of indirect persuasion

Phillips, Barbara J.; Miller, Jessica; McQuarrie, Edward F. - In: International journal of advertising : the quarterly … 33 (2014) 4, pp. 633-655

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The effect of interpersonal influence within virtual communities

Munoz, Caroline - 2003

Persistent link: https://www.econbiz.de/10002654965

Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender

Pan, Yating; Torres, Ivonne M.; Zúñiga, Miguel Ángel; … - In: Journal of internet commerce 19 (2020) 3, pp. 298-323

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Virtual idols vs online influencers vs traditional celebrities : how young consumers respond to their endorsement advertising

Fan, Fei; Fu, Lin; Jiang, Qinghua - In: Young consumers : insight and ideas for responsible … 25 (2024) 3, pp. 329-348

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Factors influencing wine ratings in an online wine community : the case of Trentino-Alto Adige

Gastaldello, Giulia; Schäufele-Elbers, Isabel; … - In: Journal of wine economics 19 (2024) 1, pp. 19-40

ratings at different price points, considering several wine attributes like geographical indications, brand, and the so … quantile model on similar price ranges to compare the effect of the same regressors on wine prices. Results contribute to a …

Persistent link: https://www.econbiz.de/10014636854

Social media meets hotel revenue management : opportunities, issues and unanswered questions

Noone, Breffni M.; McGuire, Kelly A.; Rohlfs, Kristin V. - In: Journal of revenue and pricing management 10 (2011) 4, pp. 293-305

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Consumer experiences of accommodation deals purchased via social coupon promotions : an Australian perspective

Cox, Carmen - In: Journal of hospitality marketing & management 24 (2015) 5/6, pp. 609-632

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