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Social web
Consumer behaviour
83,549
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81,099
Privater Konsum
15,212
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15,175
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14,256
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14,011
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9,042
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7,198
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5,914
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5,718
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5,656
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5,645
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5,561
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5,214
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4,830
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4,724
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4,565
Online-Marketing
4,543
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4,531
Household
4,509
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4,423
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4,379
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4,350
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4,341
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4,254
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4,221
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4,175
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Filieri, Raffaele
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14
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14
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13
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11
Law, Chun Hung Roberts
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Rita, Paulo
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10
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10
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9
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9
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8
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8
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8
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7
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7
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7
Pittman, Matthew
7
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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Journal of business research : JBR
216
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
49
International journal of advertising : the review of marketing communications
47
Journal of marketing communications
47
Journal of internet commerce
45
International journal of electronic marketing and retailing : IJEMR
43
Psychology & marketing
43
International journal of consumer studies
40
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
37
International journal of hospitality management
36
Journal of management information systems : JMIS
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Electronic commerce research
35
Cogent business & management
33
International journal of technology marketing : IJTMkt
33
Marketing intelligence & planning
33
Information systems research : ISR
32
Journal of marketing
32
International journal of business information systems : IJBIS
31
Journal of marketing management : MM
31
Tourism management : research, policies, practice
31
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
28
Young consumers : insight and ideas for responsible marketers
28
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of hospitality marketing & management
22
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ECONIS (ZBW)
4,828
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1
The impact of family social network on household
consumption
Kang, Xi
- In:
Modern economy
10
(
2019
)
3
,
pp. 679-697
Persistent link: https://www.econbiz.de/10012019671
Saved in:
2
The impact of Twitter on
consumption
: evidence from museums
Campaniello, Nadia
;
Ciarlantini, Sara
;
Mollisi, Vincenzo
-
2023
Persistent link: https://www.econbiz.de/10014576772
Saved in:
3
Consuming for content? : understanding social media-centric
consumption
Shah, Denish
;
Webster, Emily
;
Kour, Gurpreet
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013492763
Saved in:
4
Can't buy me love ... or can i? : social capital attainment through conspicuous
consumption
in virtual environments
Hinz, Oliver
;
Spann, Martin
;
Hann, Il-Horn
- In:
Information systems research : ISR
26
(
2015
)
4
,
pp. 859-870
Persistent link: https://www.econbiz.de/10011420860
Saved in:
5
Social contagion in new product trial and repeat
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Lee, Jae Young
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 408-429
Persistent link: https://www.econbiz.de/10011291342
Saved in:
6
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
7
The way brands work : consumers' understanding of the creation and usage of brands
Bertilsson, Jon
-
2009
Persistent link: https://www.econbiz.de/10003905269
Saved in:
8
Conspicuous
consumption
of luxury experiences : an experimental investigation of status perceptions on social media
Siepmann, Carolin
;
Holthoff, Lisa Carola
;
Kowalczuk, Pascal
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 454-468
Persistent link: https://www.econbiz.de/10013164367
Saved in:
9
Conspicuous
consumption
of online social networking devices and subjective well-being of Bangkokians
Herberholz, Chantal
;
Prapaipanich, Nattaya
- In:
The Singapore economic review : journal of the Economic …
64
(
2019
)
5
,
pp. 1371-1395
Persistent link: https://www.econbiz.de/10012295213
Saved in:
10
Positional goods and the social rank hypothesis : income inequality affects online chatter about high- and low‐status brands on Twitter
Walasek, Lukasz
;
Bhatia, Sudeep
;
Brown, Gordon D. A.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 138-148
Persistent link: https://www.econbiz.de/10011842203
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