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Güngör, Ayşegül Sağkaya
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
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International journal of consumer studies
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Electronic word-of-mouth communication in online social networks : the motivational antecedents of electronic word-of-mouth (eWOM) engagement in online social networks
Çadırcı, Tuğçe Ozansoy
;
Güngör, Ayşegül Sağkaya
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 77-102)
.
2016
Persistent link: https://www.econbiz.de/10011430592
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2
Love my selfie : selfies in managing impressions on social networks
Çadırcı, Tuğçe Ozansoy
;
Güngör, Ayşegül Sağkaya
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10012203293
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Understanding digital consumer : a review, synthesis, and future research agenda
Güngör, Ayşegül Sağkaya
;
Çadırcı, Tuğçe Ozansoy
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1829-1858
Persistent link: https://www.econbiz.de/10013411985
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