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Electronic word-of-mouth communication in online social networks : the motivational antecedents of electronic word-of-mouth (eWOM) engagement in online social networks
Çadırcı, Tuğçe Ozansoy; Güngör, Ayşegül Sağkaya - In: Capturing, analyzing, and managing word-of-mouth in the …, (pp. 77-102). 2016
Persistent link: https://www.econbiz.de/10011430592
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Love my selfie : selfies in managing impressions on social networks
Çadırcı, Tuğçe Ozansoy; Güngör, Ayşegül Sağkaya - In: Journal of marketing communications 25 (2019) 3, pp. 268-287
Persistent link: https://www.econbiz.de/10012203293
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Understanding digital consumer : a review, synthesis, and future research agenda
Güngör, Ayşegül Sağkaya; Çadırcı, Tuğçe Ozansoy - In: International journal of consumer studies 46 (2022) 5, pp. 1829-1858
Persistent link: https://www.econbiz.de/10013411985