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Online brand communities, customer participation and loyalty in the luxury fashion industry : strategic insights
Ozuem, Wilson; Willis, Michelle - In: The art of digital marketing for fashion and luxury …, (pp. 107-129). 2021
Persistent link: https://www.econbiz.de/10012607354
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Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement
Yoo, Jinyoung Jinnie - In: Journal of retailing and consumer services 75 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014373355
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Investigating the impact of social media marketing on research online and purchase offline for fashion luxury brands
Al Khasawneh, Mohammad Hamdi; Al-Haddad, Shafiq; … - In: International journal of business excellence : IJBEX 32 (2024) 1, pp. 25-49
Persistent link: https://www.econbiz.de/10015060892
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Strategies for luxury fashion brands' targeting the young audience : how to link celebrity endorsements and brand extensions with social media
Moreno-Gavara, Carmen; Jiménez-Zarco, Ana Isabel - In: Global marketing strategies for the promotion of luxury …, (pp. 155-192). 2016
Persistent link: https://www.econbiz.de/10011484688
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Online behaviour of luxury fashion brand advocates
Parrott, Guy; Danbury, Annie; Kanthavanich, Poramate - In: Journal of fashion marketing and management 19 (2015) 4, pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
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Web atmospheric qualities in luxury fashion brand web sites
Kim, Hyeonsoo; Choi, Yun Jung; Lee, Yuri - In: Journal of fashion marketing and management 19 (2015) 4, pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
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Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min; Witmaier, Alexander; Ko, Eunju - In: Journal of business research : JBR 131 (2021), pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
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"Fame and Envy 2.0" in luxury fashion influencer marketing on Instagram : comparison between mega-celebrities and micro-celebrities
Jin, Seunga Venus; Muqaddam, Aziz - In: International journal of internet marketing and … 15 (2021) 2, pp. 176-200
Persistent link: https://www.econbiz.de/10012512743
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Retaining the Cachet of Luxury Fashion Brands on Social Media Through Storytelling and Narratives
Y, Hemantha - 2021
study incorporates qualitative study, i.e., content analysis of top five luxury fashion brands, namely, Nike, Hermès, GUCCI …, Adidas and Louis Vuitton, as rated by Brandwatch index-Q4 2019 Fashion index across social media platforms. The study finds …
Persistent link: https://www.econbiz.de/10013237055
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"You are too friendly!" : the negative effects of social media marketing on value perceptions of luxury fashion brands
Park, Minjung; Im, Hyunjoo; Kim, Hye-yŏng - In: Journal of business research : JBR 117 (2020), pp. 529-542
Persistent link: https://www.econbiz.de/10012287964