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Mobilität - Wirtschaft - Kommunikation : wie die Mobilität von Unternehmen, Personen, Kapital, Waren und Dienstleistungen die Kommunikation verändert
Matrisciano, Sara (ed.); Hoffmann, Edgar (ed.);  … - Internationale und Interdisziplinäre Jahrestagung des … - 2021
Persistent link: https://www.econbiz.de/10012304140
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The interplay of travelers' psychological distance, language abstraction, and message appeal type in social media advertising
Wang, Saerom; Lehto, Xinran Y. - In: Journal of travel research : a quarterly publication of … 59 (2020) 8, pp. 1430-1446
Persistent link: https://www.econbiz.de/10012310010
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A semiotic analysis of consumer-generated antibranding
Kucuk, S. Umit - In: Marketing theory 15 (2015) 2, pp. 243-264
Persistent link: https://www.econbiz.de/10011494620
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Accounting semiotically for new forms of textuality and narrativity in digital brand storytelling
In: Advances in brand semiotics & discourse analysis, (pp. 33-48). 2023
Persistent link: https://www.econbiz.de/10015066346
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Media choice in multilingual virtual teams
Tenzer, Helene; Pudelko, Markus - In: Journal of international business studies : JIBS ; an … 47 (2016) 4, pp. 427-452
Persistent link: https://www.econbiz.de/10011497167
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How language shapes word of mouth's impact
Packard, Grant; Berger, Jonah - In: Journal of marketing research : JMR 54 (2017) 4, pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
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A mosaic of visions, daydreams, and memories : diverse inlays of organizing and communicating from around the globe
Broadfoot, Kirsten J.; Cockburn, Tom; Cockburn-Wootten, … - In: Management communication quarterly 22 (2008/09) 2, pp. 322-350
Persistent link: https://www.econbiz.de/10003777941
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Online knowledge sharing among Chinese and American employees : explore the influence of national cultural differences
Li, Wei - In: International journal of knowledge management : IJKM ; … 5 (2009) 3, pp. 54-72
Persistent link: https://www.econbiz.de/10003869728
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Social Media in der Medienarbeit : Online-PR im Zeitalter von Google, Facebook und Co
Bernet, Marcel - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008663193
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Speaking of global virtual teams : language differences, social categorization and media choice
Klitmøller, Anders; Schneider, Susan C.; Jonsen, Karsten - In: Personnel review : a professional journal reporting new … 44 (2015) 2, pp. 270-285
Persistent link: https://www.econbiz.de/10010517667