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Social web
Consumer behaviour
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Gamification
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Beziehungsmarketing
4
Customer satisfaction
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Kundenzufriedenheit
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Hammedi, Wafa
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Leclercq, Thomas
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Poncin, Ingrid
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International journal of market research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
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How does interactivity of online media hamper ad effectiveness
Pleyers, Gordy
;
Vermeulen, Nicolas
- In:
International journal of market research
63
(
2021
)
3
,
pp. 335-352
Persistent link: https://www.econbiz.de/10012521391
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2
When gamification backfires : the impact of perceived justice on online community contributions
Leclercq, Thomas
;
Poncin, Ingrid
;
Hammedi, Wafa
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
5/6
,
pp. 550-577
Persistent link: https://www.econbiz.de/10012249107
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3
The boundaries of gamification for engaging customers : effects of losing a contest in online co-creation communities
Leclercq, Thomas
;
Hammedi, Wafa
;
Poncin, Ingrid
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 82-101
Persistent link: https://www.econbiz.de/10011949555
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