Tarik, Zaimovic; Adnan, Sutrovic - In: Economic review : journal of economics & business 16 (2018) 1, pp. 45-57
, integrated marketing communication consists of messages sent to consumers using a set of various marketing instruments. The … attention to the marketing messages sent over the online media. Social networks are the marketing communication medium preferred … most dynamic BiH sectors, and provide an insight in the specific media channel of marketing communication. …