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Global Mamas : confronting the challenges of marketing fair trade apparel to female millennials

VanderPloeg, Alyson; Domina, Tanya; Lee, Seung-Eun - In: International journal of social entrepreneurship and … 5 (2020) 3, pp. 197-212

Persistent link: https://www.econbiz.de/10012523183

Ethical practice of social media in public relations

DiStaso, Marcia W. (ed.); Bortree, Denise Sevick (ed.) - 2018

Persistent link: https://www.econbiz.de/10011732365

Small local banks in social media : converting social responsibility into consumer attention and economic outcomes

Kozłowski, Łukasz; Kuchciak, Iwa - In: Journal of business economics and management 22 (2021) 4, pp. 958-987

This study investigates the thematic content of Facebook disclosures from small local banks (SLBs) in Poland, their impact on Facebook users' attention, and the economic repercussions for SLBs' growth and performance. Based on the specificity of SLBs and existing empirical evidence, it...

Persistent link: https://www.econbiz.de/10013256429

Engaging consumers on social media : empirical evidence from the communications analysis of a CSR oriented company

Tuan, Annamaria; Moretti, Andrea - In: International journal of technology marketing : IJTMkt 12 (2017) 2, pp. 180-205

Persistent link: https://www.econbiz.de/10011746024

From screen to service : how corporate social responsibility messages on social media shape hotel consumer advocacy

Ahmad, Naveed; Ahmad, Aqeel; Lewandowska, Anna; Han, Heesup - In: Journal of hospitality marketing & management 33 (2024) 3, pp. 384-413

Persistent link: https://www.econbiz.de/10014511811

Organization sustainability communication by fashion brands : a qualitative analysis of messaging and engagement on Facebook and Instagram

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Persistent link: https://www.econbiz.de/10015049480

Internationale PR-Forschung

Ingenhoff, Diana (ed.) - 2013

Persistent link: https://www.econbiz.de/10009750506

The relationship between consumers' religiosity and risk perceptions surrounding the use of SNS

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Persistent link: https://www.econbiz.de/10009743852

The philosophical and methodological guidelines for ethical online ethnography

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Persistent link: https://www.econbiz.de/10014233810

Disaster selfies : how ethical reminders can mitigate morally questionable consumption practices

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Persistent link: https://www.econbiz.de/10014248872

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