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Ties that bind : leveraging horizontal and vertical ties within an entrepreneurial community in cross-promotional social media marketing
Kennedy, Elena Dowin
;
Horky, Alisha Blakeney
;
Kaufmann, …
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
2
,
pp. 310-327
Persistent link: https://www.econbiz.de/10014295547
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