The explosion of business to consumer electronic commerce creates newchallenges for companies to design electronic systems and interactions that retaincustomers and increase sales. This exploratory study examines the impacts of selectsystem design and other variables that can influence customer...

With the explosion of business to consumer commerce on the web, manycompanies are faced with new challenges in their efforts to retain customers and increasesales. Our study explores some of the important factors that increase customer intentionto return and the number of unplanned purchases...