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Utilizing self perception theory to explain social media behavior relative to print advertisement 2-D codes
Roehm, Michelle Lynn; Roehm, Harper Andrew - In: Business and Economic Research : BER 6 (2016) 1, pp. 33-45
Persistent link: https://www.econbiz.de/10011452446
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Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won - In: Journal of global scholars of marketing science : … 32 (2022) 2, pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
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Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business
Hopkins, Jeanne; Turner, Jamie - 2012
"Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us...
Persistent link: https://www.econbiz.de/10009509774
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The facebook marketing book
Zarrella, Dan; Zarrella, Alison - 2011
Persistent link: https://www.econbiz.de/10008841278
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Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema; Sheinin, Daniel A. - In: International journal of internet marketing and … 14 (2020) 2, pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
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Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan; Tunca, Burak - In: Journal of marketing communications 25 (2019) 7, pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
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Digital game changers : how social media will help usher in the era of mobile and multi-platform campaign-effectiveness measurement
Fulgoni, Gian; Lipsman, Andrew - In: Journal of advertising research 54 (2014) 1, pp. 11-16
Persistent link: https://www.econbiz.de/10010354601
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Persuasive messages, popularity cohesion, and message diffusion in social media marketing
Chang, Yu-Ting; Yu, Hueiju; Lu, Hsi-Peng - In: Journal of business research : JBR 68 (2015) 4, pp. 777-782
Persistent link: https://www.econbiz.de/10010504999
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Agency-generated research of consumer-generated content : the risks, best practices, and ethics
Dickinson-Delaporte, Sonia; Kerr, Gayle - In: Journal of advertising research 54 (2014) 4, pp. 469-478
Persistent link: https://www.econbiz.de/10010481162
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Media messages
Allard, M. June - In: Understanding and managing diversity : readings, cases, …, (pp. 242-252). 2009
Persistent link: https://www.econbiz.de/10003733515