Most people may believe that online activities are tracked more pervasively now than they were in the past. In 2011, we started surveying the online mechanisms used to track people online (e.g., HTTP cookies, Flash cookies and HTML5 storage). We called this our Web Privacy Census. We repeated...

Most Americans have not heard of 'Do Not Track,' a proposal to allow Internet users to exercise more control over online advertising. However, when probed, most prefer that Do Not Track block advertisers from collecting data about their online activities. This is a much more privacy-protective...