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Social web
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Markendialog <13, 2009, Berlin>
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Journal of business research : JBR
251
Journal of retailing and consumer services
174
International journal of internet marketing and advertising : IJIMA
106
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
72
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
Technological forecasting & social change : an international journal
65
The journal of product & brand management
65
The journal of brand management : an international journal
63
Journal of marketing communications
55
Journal of promotion management : innovations in planning and applied research
53
International journal of advertising : the review of marketing communications
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Journal of internet commerce
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Psychology & marketing
47
Tourism management : research, policies, practice
43
International journal of consumer studies
42
International journal of electronic marketing and retailing : IJEMR
41
Journal of marketing management : MM
41
Journal of electronic commerce research : JECR
38
Cogent business & management
36
International journal of technology marketing : IJTMkt
36
Journal of marketing
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of management information systems : JMIS
35
Information systems research : ISR
33
Electronic commerce research
31
Journal of travel and tourism marketing
31
Marketing intelligence & planning
31
SpringerLink / Bücher
31
Asia Pacific journal of marketing and logistics
30
International journal of electronic commerce : IJEC
29
International journal of hospitality management
29
Journal of fashion marketing and management
29
Business horizons
28
International journal of business information systems : IJBIS
28
Journal of the Academy of Marketing Science
27
Young consumers : insight and ideas for responsible marketers
27
International journal of contemporary hospitality management
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising research
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ECONIS (ZBW)
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1
Handmade virtual messages to promote foreign fashion brands in Instagram
Macías-Mañas, María Dolores
;
Vila-López, Natalia
; …
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 221-234
Persistent link: https://www.econbiz.de/10014530026
Saved in:
2
Indian women and Facebook apparels
brand
communities : a study with reference to Koovs, Myntra and Shein
Kanupriya
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10012693538
Saved in:
3
Modelling the impact of social media marketing for apparel brands : evidence from
India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
4
What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit
;
Anand, Vijeta
- In:
Global business review
22
(
2021
)
6
,
pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
Saved in:
5
The personal influence of Instagram bloggers on consumer-
brand
interactions : brands as tribal artifacts
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 679-690
Persistent link: https://www.econbiz.de/10012304073
Saved in:
6
The role of status consumption and
brand
equity : a comparative study of the marketing of Indian luxury brands by traditional and social-media
Husain, Rehan
;
Ahmad, Amna
;
Khan, Bilal Mustafa
- In:
Global business and organizational excellence : GBOE
41
(
2022
)
4
,
pp. 48-67
Persistent link: https://www.econbiz.de/10013175672
Saved in:
7
Apparel brands' use of facebook : an exploratory content analysis of branded entertainment
Touchette, Ben
;
Schanski, Morgan
;
Lee, Seung-eun
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 107-119
Persistent link: https://www.econbiz.de/10011316445
Saved in:
8
Modelling drivers and outcomes of fashion and apparel social media
brand
communities engagement
Munjal, Priyanka
;
Shanker, Ravi
;
Gupta, Ashish
; …
- In:
International journal of management practice : IJMP
16
(
2023
)
1
,
pp. 59-88
Persistent link: https://www.econbiz.de/10014315777
Saved in:
9
Brand
resonance : an empirical analysis of mobile users in global marketplace
Raut, Umesh Ramchandra
;
Pawar, Prafulla Arjun
;
Brito, …
- In:
International journal of trade and global markets
17
(
2023
)
2
,
pp. 185-200
Persistent link: https://www.econbiz.de/10014287225
Saved in:
10
Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak
;
Hodeck, Alexander
;
Nagel, Niels
; …
- In:
Zukunft des Marketings
,
(pp. 37-55)
.
2023
the advertisement, towards the
brand
and on their purchase intention. Results of an empirical study indicate that ads with …
Persistent link: https://www.econbiz.de/10014516159
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