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Social web
Consumer behaviour
82,818
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80,338
Electronic Commerce
23,265
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20,878
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13,119
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13,004
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19
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320
Journal of retailing and consumer services
196
International journal of internet marketing and advertising : IJIMA
145
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
117
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109
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106
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ECONIS (ZBW)
9,893
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1
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
2
The rise of new age social media influencers and their impact on the consumers' reaction and purchase intention
Kumar, Sunita
;
Nair, Poornima
;
Sridharan, A.
- In:
International journal of business and emerging markets …
16
(
2024
)
1
,
pp. 89-106
Persistent link: https://www.econbiz.de/10015057317
Saved in:
3
Credible effects : the impact of disclosure of material connections within online product reviews
Steward, Michelle D.
;
Burns, Alvin C.
;
Morgan, Felicia N.
; …
- In:
Journal of public policy & marketing
39
(
2020
)
3
,
pp. 353-368
Persistent link: https://www.econbiz.de/10012534313
Saved in:
4
Revisiting the antecedent of electronic word-of-mouth (eWOM) during COVID-19 pandemic
Rani, Anshu
;
Shivaprasad H. N.
- In:
Decision : official journal of Indian Institute of …
48
(
2021
)
4
,
pp. 419-432
Persistent link: https://www.econbiz.de/10012796387
Saved in:
5
The influence of authenticity of online reviews on trust formation among travelers
Kim, Min-Seong
;
Kim, Jihye
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
5
,
pp. 763-776
Persistent link: https://www.econbiz.de/10012215782
Saved in:
6
Direction for future research in eWOM : issues of
credibility
format and impact
Shamim Ahmed Khan
;
Siti Rahayu Hussin
;
Abu Bakar bin …
- In:
International journal of economic research
15
(
2018
)
2
,
pp. 329-341
Persistent link: https://www.econbiz.de/10011992649
Saved in:
7
How online travel reviews sources affect travelers' behavioral intentions? : analysis with source
credibility
theory
Roy, Gobinda
;
Datta, Biplab
;
Mukherjee, Srabanti
; …
- In:
Tourism planning & development
21
(
2024
)
3
,
pp. 299-329
Persistent link: https://www.econbiz.de/10014511676
Saved in:
8
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
9
A meta-analysis of antecedents and consequences of eWOM
credibility
: investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
10
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
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