As a dynamic way to raise funds for professional and private projects in recent years, crowdfunding has made tremendous progress, especially through online platforms. However, research on this subject is still young, leaving room for different perspectives. We therefore approach the marketing...

Analysis conducted on the three generations (Z, Y and X) highlights some very interesting aspects that help us better understand how generations X, Y and Z consumers perceive social media as a means of communication and information. [...]the Internet is a valuable source of information for all...