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Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew; Milfeld, Tyler; Youn, Kibum - In: Journal of advertising research 64 (2024) 2, pp. 213-228
Persistent link: https://www.econbiz.de/10014576996
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Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew; Milfeld, Tyler; Youn, Kibum - In: Journal of advertising research 64 (2024) 2, pp. 213-228
Persistent link: https://www.econbiz.de/10014576998
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Hotel guests' perceptions of environmental friendly practices in social media
Gil-Soto, Esperanza; Armas-Cruz, Yaiza; Morini-Marrero, … - In: International journal of hospitality management 78 (2019), pp. 59-67
Persistent link: https://www.econbiz.de/10012012700
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Die neue Macht der Konsumenten
Rommerskirchen, Jan (ed.) - 2020
Persistent link: https://www.econbiz.de/10012119733
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I do it, but don't tell anyone! Personal values, personal and social norms : can social media play a role in changing pro-environmental behaviours?
Hynes, Niki; Wilson, Juliette - In: Technological forecasting & social change : an … 111 (2016), pp. 349-359
Persistent link: https://www.econbiz.de/10011611998
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The impact of media on consumers' environmental behaviour
Jagodić, Gregor - In: International journal of management, knowledge and … 5 (2016) 2, pp. 263-281
Persistent link: https://www.econbiz.de/10011740030
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Essays on the dynamics of consumer behavior
Fenger, Morten Holm Jacobsen - 2017
Persistent link: https://www.econbiz.de/10011818768
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Environmental dialogue in online communities : negotiating ecological citizenship among global travellers
Rokka, Joonas; Moisander, Johanna - In: International journal of consumer studies 33 (2009) 2, pp. 199-205
Persistent link: https://www.econbiz.de/10003834254
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Online environmental citizenship : a leximancer analysis of green blogs
Ginanti, Ayu; Luck, Edwina - 2011
Persistent link: https://www.econbiz.de/10010191048
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Sustainability advocacy antecedents : how social media content influences sustainable behaviours among Generation Z
Confetto, Maria Giovanna; Covucci, Claudia; Addeo, Felice; … - In: Journal of consumer marketing 40 (2023) 6, pp. 758-774
Persistent link: https://www.econbiz.de/10014332334