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Social web
Consumer behaviour
82,818
Konsumentenverhalten
80,338
Theorie
9,982
Theory
9,817
Relationship marketing
8,994
Beziehungsmarketing
8,964
Brand management
7,570
Markenführung
7,527
Kreativität
7,454
Creativity
7,308
Brand image
6,698
Markenimage
6,659
Customer satisfaction
5,651
Online-Handel
5,572
Online retailing
5,561
Kundenzufriedenheit
5,494
USA
5,068
Social Web
4,859
United States
4,809
Online-Marketing
4,521
Internet marketing
4,510
Deutschland
4,473
Recycling
4,399
Kreislaufwirtschaft
4,390
Service quality
4,383
Dienstleistungsqualität
4,339
Brand
4,311
Markenartikel
4,300
Germany
4,189
Einzelhandel
4,162
Retail trade
4,122
Innovation
3,718
Werbewirkung
3,668
Electronic Commerce
3,631
Advertising effects
3,629
Verbraucherverhalten
3,587
E-commerce
3,524
Experiment
3,484
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3,321
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Filieri, Raffaele
19
Füller, Johann
15
Dwivedi, Yogesh Kumar
14
Hollebeek, Linda D.
14
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Gázquez-Abad, Juan Carlos
11
Rita, Paulo
11
Casaló, Luis V.
10
Law, Chun Hung Roberts
10
Ranfagni, Silvia
10
Stephen, Andrew T.
10
Veloutsou, Cleopatra
10
Hennig-Thurau, Thorsten
9
Seo, Yuri
9
Usman, Osly
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Conduit, Jodie
8
Hajli, Nick
8
Harrigan, Paul
8
Ko, Eunju
8
Luo, Xueming
8
Ozuem, Wilson
8
Rather, Raouf Ahmad
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Wallace, Elaine
8
Hazari, Sunil
7
Kumar, Jitender
7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
Martinez, Luis F.
7
Pittman, Matthew
7
Rana, Nripendra P.
7
Schweidel, David A.
7
Thaichon, Park
7
Valck, Kristine de
7
Wiese, Melanie
7
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IGI Global
6
American Marketing Association
3
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2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Ekonomski Institut Zagreb
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <16., 2017, Gent>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
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1
Media Economics Institut / Köln
1
National Bureau of Economic Research
1
OECD
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
RWTH Aachen
1
Springer International Publishing
1
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Journal of business research : JBR
218
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
79
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
International journal of advertising : the review of marketing communications
49
Journal of promotion management : innovations in planning and applied research
49
Journal of marketing communications
47
Journal of internet commerce
45
International journal of electronic marketing and retailing : IJEMR
43
Psychology & marketing
41
International journal of consumer studies
39
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
37
Journal of management information systems : JMIS
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Cogent business & management
33
Information systems research : ISR
33
International journal of technology marketing : IJTMkt
33
Marketing intelligence & planning
33
Journal of marketing
32
Electronic commerce research
31
International journal of business information systems : IJBIS
31
Journal of marketing management : MM
31
International journal of hospitality management
30
International journal of electronic commerce : IJEC
29
Tourism management : research, policies, practice
29
Journal of travel and tourism marketing
28
Young consumers : insight and ideas for responsible marketers
28
Asia Pacific journal of marketing and logistics
27
Journal of fashion marketing and management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of hospitality marketing & management
22
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ECONIS (ZBW)
4,857
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1
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of
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1
Generation-C : creative consumers in a world of intellectual property rights
Kietzmann, Jan H.
;
Angell, Ian O.
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
1
,
pp. 86-98
Persistent link: https://www.econbiz.de/10010399459
Saved in:
2
Community,
creativity
and piracy : a triadic approach towards understanding music streaming adoption among Indian audiences
Pillai, Akhil
;
Namadev, K.
;
Kumar, Pranith
;
Suresh, Kalyani
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012613769
Saved in:
3
Clowns, fuzzy worms and blooming flowers : becoming a "creative child" through arts consumption
Hietala, Iida
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
13/14
,
pp. 1331-1365
Persistent link: https://www.econbiz.de/10014427188
Saved in:
4
Creativity
chains and playing in the crossfire on the video-sharing site YouTube
Boulaire, Christèle
;
Hervet, Guillaume
;
Graf, Raoul
- In:
Journal of research in interactive marketing : …
4
(
2010
)
2
,
pp. 111-141
Persistent link: https://www.econbiz.de/10003991297
Saved in:
5
A netnographic exploration : listening to online consumer conversations
Jayanti, Rama K.
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 181-196
Persistent link: https://www.econbiz.de/10003991910
Saved in:
6
Creative participation : collective sentiment in online co-creation communities
Lee, Hsin-Hsuan Meg
;
Dolen, Willemijn M. van
- In:
Information & management : the internat. journal of …
52
(
2015
)
8
,
pp. 951-964
Persistent link: https://www.econbiz.de/10011416910
Saved in:
7
Improving online idea generation platforms and customizing the task structure on the basis of consumers' domain-specific knowledge
Luo, Lan
;
Toubia, Olivier
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 100-114
Persistent link: https://www.econbiz.de/10011372418
Saved in:
8
Fostering customer ideation in crowdsourcing community : the role of peer-to-peer and peer-to-firm interactions
Chan, Kimmy Wa
;
Li, Stella Yiyan
;
Zhu, John Jianjun
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 42-62
Persistent link: https://www.econbiz.de/10011373130
Saved in:
9
Advice from creative xonsumers : a study of online hotel reviews
Lee, Linda W.
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
1
,
pp. 53-71
Persistent link: https://www.econbiz.de/10010398824
Saved in:
10
On becoming creative consumers - user roles in living labs networks
Leminen, Seppo
;
Westerlund, Mika
;
Nyström, Anna-Greta
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
1
,
pp. 33-52
Persistent link: https://www.econbiz.de/10010398832
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