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Social web
Consumer behaviour
82,027
Konsumentenverhalten
79,547
Financial services
12,513
Finanzdienstleistung
12,303
Theorie
10,220
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10,049
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9,145
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9,088
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7,474
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7,429
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6,637
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6,590
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5,822
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5,676
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5,569
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5,541
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5,525
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5,513
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5,488
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5,466
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4,981
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4,845
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4,472
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4,427
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4,416
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4,406
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4,253
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4,252
Einzelhandel
4,144
Consumer protection
4,129
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4,104
Electronic Commerce
3,808
E-commerce
3,672
Werbewirkung
3,592
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3,573
Advertising effects
3,554
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3,361
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3,185
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3,063
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Filieri, Raffaele
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14
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14
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14
Flavián Blanco, Carlos
13
Rita, Paulo
11
Casaló, Luis V.
10
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10
Law, Chun Hung Roberts
10
Ranfagni, Silvia
10
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9
Hajli, Nick
9
Hennig-Thurau, Thorsten
9
Seo, Yuri
9
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9
Usman, Osly
9
Veloutsou, Cleopatra
9
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8
Bigné Alcañiz, J. Enrique
8
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8
Ko, Eunju
8
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8
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8
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8
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8
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8
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8
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7
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7
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7
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7
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7
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7
Martinez, Luis F.
7
Pittman, Matthew
7
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7
Ruyter, Ko de
7
Schweidel, David A.
7
Thaichon, Park
7
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Berlin Digital Conference / Annual Conference <1., 2018, Berlin>
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Berlin Digital Conference / Annual Conference <2., 2019, Berlin>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <16., 2017, Gent>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International Telecommunications Society
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Media Economics Institut / Köln
1
National Bureau of Economic Research
1
OECD
1
Peter Lang GmbH
1
RWTH Aachen
1
Springer International Publishing
1
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
1
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Journal of business research : JBR
216
Journal of retailing and consumer services
171
International journal of internet marketing and advertising : IJIMA
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Technological forecasting & social change : an international journal
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
49
Journal of marketing communications
47
International journal of advertising : the review of marketing communications
46
Journal of internet commerce
45
Psychology & marketing
42
The journal of brand management : an international journal
40
International journal of consumer studies
39
International journal of electronic marketing and retailing : IJEMR
39
Journal of electronic commerce research : JECR
37
Journal of management information systems : JMIS
36
Cogent business & management
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Information systems research : ISR
31
Journal of marketing management : MM
31
Electronic commerce research
30
International journal of technology marketing : IJTMkt
30
Journal of marketing
30
International journal of hospitality management
29
Tourism management : research, policies, practice
29
International journal of electronic commerce : IJEC
28
Young consumers : insight and ideas for responsible marketers
28
International journal of business information systems : IJBIS
27
Journal of travel and tourism marketing
27
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of strategic marketing
25
Journal of the Academy of Marketing Science
25
Marketing intelligence & planning
25
Management science : journal of the Institute for Operations Research and the Management Sciences
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of hospitality marketing & management
22
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ECONIS (ZBW)
4,843
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1
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1
Understanding consumerism within Western and Muslim based societies : Twitter usage of Saudi and American consumers
Al Thawadi, Othman Mohammed O.
;
Fraedrich, John
;
Abu …
- In:
Journal for global business advancement : JGBA
14
(
2021
)
2
,
pp. 192-215
Persistent link: https://www.econbiz.de/10012595043
Saved in:
2
Fast growth and slow policy : a decade of digital credit in Kenya
Mazer, Rafe
;
Garz, Seth
- In:
Oxford review of economic policy
40
(
2024
)
1
,
pp. 82-103
Persistent link: https://www.econbiz.de/10014526422
Saved in:
3
Deal me in! : assessing consumer response to daily-deal sites
Logan, Kelty
;
Bright, Laura
- In:
International journal of internet marketing and …
8
(
2013/14
)
3
,
pp. 161-180
Persistent link: https://www.econbiz.de/10011316782
Saved in:
4
Examining profile disclosure on online social networks : an affective, behavioural, and cognitive perspective
Stern, Tziporah
;
Salb, David
- In:
International journal of electronic business
12
(
2015
)
2
,
pp. 162-184
Persistent link: https://www.econbiz.de/10011458175
Saved in:
5
An integrative model of consumers' intentions to purchase travel online
Amaro, Suzanne
;
Duarte, Paulo
- In:
Tourism management : research, policies, practice
46
(
2015
),
pp. 64-79
Persistent link: https://www.econbiz.de/10010485574
Saved in:
6
Theory of planned behaviour extension in adoption of social media for online shopping in India
Sharma, Bhuvanesh Kumar
;
Mishra, Sunil
;
Nandre, Vinay
- In:
International journal of business innovation and …
27
(
2022
)
3
,
pp. 330-351
Persistent link: https://www.econbiz.de/10013252929
Saved in:
7
The influence process of electronic word-of-mouth on traveller's visit intention : a conceptual framework
Wang, Ping
- In:
International journal of networking and virtual …
16
(
2016
)
1
,
pp. 25-37
Persistent link: https://www.econbiz.de/10011585200
Saved in:
8
Follow the leader : understanding young adults' intentions to follow brands on Facebook
Logan, Kelty
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 152-170
Persistent link: https://www.econbiz.de/10011665136
Saved in:
9
Analysing e-entrepreneurial intention from the theory of planned behaviour : the role of social media use and perceived social support
Al Halbusi, Hussam
;
Soto-Acosta, Pedro
;
Popa, Simona
- In:
International entrepreneurship and management journal
19
(
2023
)
4
,
pp. 1611-1642
Persistent link: https://www.econbiz.de/10014437324
Saved in:
10
Understanding the role of social media marketing and technology adoption model in shaping customer adoption of digital banking
Basoeki, Jonathan Bagus Pradhana
;
Agus, Anna Amalyah
- In:
The South East Asian journal of management
17
(
2023
)
2
,
pp. 50-73
Persistent link: https://www.econbiz.de/10014429032
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