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Why recommend a brand face-to-face but not on Facebook? : how word-of-mouth on online social sites differs from traditional word-of-mouth
Eisingerich, Andreas B; Chun, HaeEun Helen; Liu, Yeyi; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 120-128
Persistent link: https://www.econbiz.de/10010485541
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Hook vs. hope : how to enhance customer engagement through gamification
Eisingerich, Andreas B; Marchand, André; Fritze, … - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 200-215
Persistent link: https://www.econbiz.de/10012063323
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Digital transformation and possession attachment : examining the endowment effect for consumers' relationships with hedonic and utilitarian digital service technologies
Fritze, Martin Paul; Eisingerich, Andreas B; … - In: Electronic commerce research 19 (2019) 2, pp. 311-337
Persistent link: https://www.econbiz.de/10012099646
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Avatar design of virtual salespeople : mitigation of recommendation conflicts
Lin, Yu-Ting; Doong, Her-Sen; Eisingerich, Andreas B - In: Journal of service research 24 (2021) 1, pp. 141-159
Persistent link: https://www.econbiz.de/10012426782